Black Friday/Cyber Monday Marketing Checklist

Black Friday/Cyber Monday Marketing Checklist

The key to making the biggest retail events of the year successful for your brand is to begin the planning process early. Despite the unique circumstances that will affect the nature of Black Friday and Cyber Monday (BFCM), there is still a major opportunity to end...
How to Maximize Efforts on Black Friday and Cyber Monday

How to Maximize Efforts on Black Friday and Cyber Monday

When it comes to shopping on Black Friday and Cyber Monday, brands and retailers have to be prepared for both in-store and online promotions. This year on Black Friday, 86% of Americans are planning on shopping, a 12% overall increase from 2018. Cyber Monday is also...
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