by lotus823 | May 28, 2014 | Blogs, Content Marketing, Digital Marketing, Technology
Working in an industry that never slows down has its ups and downs. One of those ups is discovering niche industry blogs dedicated to marketing different types of products and services. Today’s marketing landscape is constantly evolving and changing, making it...
by lotus823 | May 22, 2014 | Content Marketing, Social Media
There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not at your audience is the name of the game. To truly know...
by lotus823 | Apr 22, 2014 | Content Marketing, Digital Marketing, Social Media
“We live in a visual world. Use a picture to draw in more readers.” –Michael Hyatt, during his 7 Rules to Writing Blog Posts That Get Read and Shared session at Social Media Marketing World 2014 We can all agree that the main goal of any content...
by lotus823 | Mar 20, 2014 | Branding, Content Marketing
Love or hate it, Geico’s carpet-bombing brand management is impossible to ignore. The talking Gecko broke important boundaries in modern marketing and moved it forward into absurdism. The Geico Gecko was the antihero, in a sense. Where the traditional cartoon...
by lotus823 | Feb 28, 2014 | Content Marketing, Digital Marketing
Change is a natural part of life, whether we like it or not. In spite of our opinion on it, I feel that we should always adapt with the changes that life brings since not keeping up with the times can equate to less success in life. Change is especially prominent in...
