10 Social Media Crisis Management Tips
…PR or marketing crisis? It just so happens that the social media strategists at lotus823 went through this exact experience recently. Here are 10 checklist items we identified through the……
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The Startup Interview, Part 2: People and Culture
…David and Allison Hernandez to get a glimpse into what phase two of a content marketing agency startup looks like. How did you find your first employees? DH: The old……
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lotus823 Expands Clientele With Addition of Healbe™
Award-winning New Jersey PR and digital marketing agency, lotus823, is pleased to announce the addition of its new client, Healbe™, an innovative leader in whole body health management. In partnering……
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PR Strategies That Work for B2B and B2C Clients
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and……
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#lotuslocal - Google My Business Overview
…Local Business Marketing Reminder: You must have a mailing address and meet Google’s quality guidelines, to add your local business to Google My Business. If you do not have an……
What is Newsjacking? The Good, the Bad and the Ugly
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But……
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Starting a Web Design Project
…site that supports User Experience, SEO, and enhancements that improve the overall performance of the individual pages, as well as the implementation of marketing tools, such as tracking pixels, Google……
Social Media Advertising Best Practices: Snapchat
Looking to incorporate Snapchat ads into your marketing strategy, but not sure where to begin? Not to worry, we’ve got it covered! We are adding to our collection of social……
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How to Maximize Efforts on Black Friday and Cyber Monday
…to learn our best tips for a successful Black Friday and Cyber Monday. Black Friday & Cyber Monday Marketing Tips We don’t doubt that your brand has already established its……
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Amazon Prime Day: Everything Your Business Needs to Know
…ensure your products fit the current demand. From there, be sure to order ample inventory to keep up with online orders and optimize your results. Develop Your Digital Marketing……
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