Case Study Spotlight: Roborock
…trade, tech, and other publications as part of the comprehensive PR launch campaign. This media outreach approach provided a strategic means to generate awareness about the new H6 vacuum and……
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Social Media Advertising Best Practices: TikTok
…Using a native button, encourage users to click with powerful copy. TikTok offers a variety of CTA options, including Download, Shop Now, Learn More, and many others. Whatever your campaign……
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A Look Back at CES 2023: Strong Showcase and Client Success
…creating brand stories, and producing compelling campaigns and press materials, our clients are fully prepared for the spotlight. lotus823 offers on-site support for press appointments and access to exclusive industry……
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[Download New Guide] Google+ Best Practices
Did you know that Google+ is reportedly the second most used social network worldwide? There have been many disputes on the power behind Google+ but there is no denying its……
Make Your Homepage Feel Like Home: Part 2
If you didn’t read part one, I talked about the “foundation” (the meta data) and “curb appeal” (visual and text elements) of your homepage. In this part, I’ll explain another……
WHAT’s Trending Now: Anchor FM app
WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes……
Everything You Need to Know About Amazon Live and Posts
As the largest online retailer in the United States, Amazon is constantly looking for ways to improve their user experience and entice more consumers to become Prime members. While Amazon’s……
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A First Look at CES 2022
The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting……
CES 2022: Important Updates Your Brand Needs to Know
The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates,……
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CES 2022: A Review of the First Hybrid Show
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling……
