…surrounding holiday sales and preparing for the Consumer Electronics Show (CES). For those who know me or lotus823, we tend to be quite CES marketing obsessed. Yet, this is for……
Read On from Public Relations Planning for Q4: The CES Edition
Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary?……
The first month of summer brought along some blockbuster deals and interesting new releases in the realm of digital marketing, social media, and business in general. In case you’ve missed……
…ads with measurable results, Facebook has positioned itself as a necessary marketing tool in today’s world. Companies have the potential to reach their fans, friends of fans, or those who……
Read On from Possible Facebook Privacy Regulations for Businesses & How to Navigate
Marketing projections for 2019 only further emphasize an increase in the role of social media for marketers. Considering we’ve already covered all things Facebook and Twitter, we’re adding to our……
Read On from Social Media Advertising Best Practices: Instagram
…“digital activations” and heard various pitches from entrepreneurs and marketing professionals looking to educate about their products Although attendees weren’t able to experience the innovations hands-on like in years past,……
Read On from CES 2021: A Review of the First All-Virtual Show
…the latest trends are, at lotus823, we know marketing to devoted pet owners requires strategic planning to stand out from the competition. Contact us today to start a conversation about……
At lotus823, an award winning integrated marketing agency based in New Jersey, we are proud to announce the expansion of our client portfolio with the addition of two new clients……
…the year. It’s a great memory to look back on.” – Amanda Erdmann Digital Marketing and Operations Analyst Feliz Navidad By Jose Feliciano “This song always reminds me of my……
…would make me really happy to know I’m headed toward another goal of mine. Melissa Hunt | Senior Digital Marketing Strategist Of course, the usual getting back to eating well……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
