…anti-discrimination laws for housing, employment, and credit-related campaigns were being circumvented with targeting options. In addition to the ad filter removals, Facebook is also launching a certification tool that requires……
…dancing, but also driving high levels of user interaction. Combining organic marketing with paid advertising through TikTok can help brands reach a broader audience of their choice. Want help marketing……
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can……
Read On from Paid & Organic Influencers: Pros, Cons, & Everything in Between
Luxury bed and sleep accessories manufacturer, DUX North America, selects lotus823, an integrated public relations and search engine marketing firm, to provide PR, SM, & SEO services Integrated PR, SEO,……
…and your first chance at impressing your customer, so honing your homepage is a key step to implementing a digital marketing strategy. Here is a snapshot of our own homepage:……
Read On from Make Your Homepage Feel Like Home: User-Friendly and SEO Tips
…to speak with investors, executing various PR and digital marketing efforts, or addressing customer service issues, communicating internally with your team is crucial. As a startup, the specialists at our……
Read On from Internal Communications Best Practices for Tech Startups
There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture……
…surprise that Instagram was next in adopting this approach to help brands reach a broader audience and diversify marketing efforts. Do you want help marketing your brand through Instagram Reels?……
Read On from Instagram Reels: Your Guide to Instagram’s Latest Feature
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization……
Read On from Learning From Lisa: The Basics of Search Engine Optimization
The world’s largest social media marketing conference has wrapped up, but it doesn’t mean that the buzz surrounding it is over. We already covered the first two days of Social……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
