…experiences that stick with them, that they’ll actually remember? Here are my top five tips for leveraging experiential marketing, in this digital playground age, to give our marketing that real,……
Read On from 5 Tips for Experiential Marketing in the Digital Age
…in reaching their goals, lotus823 recommended implementing a targeted influencer marketing outreach strategy within both video game and general tech audiences. To execute a successful influencer marketing strategy, lotus823 first……
Looking to launch a crowdfunding campaign? Look before you leap. These days there seems to be a plethora of crowdfunding sites that will make your dream a reality. And, when……
…holidays may be the last thing you are thinking of during the summer months and early fall, but this is the ideal time to start planning your brand’s PR campaign….…
Read On from The Key to a Successful PR Campaign for the Holidays
…implement to jumpstart up your social media selfie game. Launch a Selfie Social Media Campaign Since everyone is already taking selfies, why not take advantage of this and incorporate it……
Read On from But First… Let Me Take a Selfie: How to Leverage the Selfie Sensation For Your Brand
…Ads. This tool features a “choose your own path” experience that lets advertisers create full-funnel campaigns with multiple customized calls-to-action, like product education, webinar sign-ups, and eBook downloads. As a……
…learn how lotus823 utilized a combination of Amazon marketing and advertisements, keyword research, and email marketing to increase Twinkly’s brand visibility and ROI. Background Twinkly is a line of Smart……
Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that……
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…apps and even our favorite meals and turn them into content marketing strategies. It’s that simple! Have tips for us? Drop a line in the comment box below. Share this:……
…Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all the latest on social media, public relations and marketing! Share this:……
Read On from PR and Digital Marketing Monthly Roundup – April 2014
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
