…the different advertising campaigns Facebook provides and choose the best option for your business goal. Outlined below are the different types of campaigns Facebook offers. Facebook Campaigns Awareness campaigns……
Read On from Advertising on Facebook: How to Create a Successful Campaign
…Herlihy, most brands miss the mark when it comes to Hispanic marketing strategies. In our latest blog post, we highlight some household names whose Hispanic Marketing happen to be right……
…marketing automation can help include data quality and consistency, integrating processes with sales, and evolving marketing operations. Data quality is essential for marketing automation, with marketers needing to be agile……
Read On from September Highlights: Digital Marketing and Industry News
…Marketing The emphasis on making ads shoppable in digital channels like connected TV and retail media sometimes overlooks brand equity in the performance marketing conversation. Retail media is evolving into……
Read On from November Highlights: Digital Marketing & Industry News
…marketing, inspiration courtesy of PR Daily. 3 Ways Bacon is like Content Marketing As I discussed in The Honey Mustard Connoisseur Chronicles: Why Honey Mustard is like a Successful Social……
…marketing to reputation management. With her latest post in your back pocket, you just might create your best campaign yet! 2015 In Review: Social Media’s Biggest Moments It wouldn’t be……
Read On from January Digital Marketing Roundup: Starting 2016 Off Right
Content marketing. It’s something we’ve been talking about a lot this year. It’s the latest craze in the marketing world and most companies seem to be jumping on board. Being……
…where to place links in posts, using keywords plus phrases from a business’ site is a strategy that shouldn’t be ignored. Content Marketing Content marketing professionals understand how to produce……
…that comprised public relations, influencer marketing, social media marketing, social media advertising and Google advertising to increase awareness, trust and affinity. The team also created campaigns through the 1.5-year partnership……
…about aging. The result was a campaign that not only increased visibility but also drove meaningful engagement and audience growth. Campaign Overview l823’s influencer team identified two influencers that……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
