A Very Spooky Month in Marketing
…a Spokesperson How can you create a marketing campaign when your brand offers something that isn’t purchased in relation to a holiday? Use your spokesperson! Progressive has done a fantastic……
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Chase After The Dream, Don't Chase After The Money
…is a Rutgers University professor, author, and keynote speaker. He spent the first 30 years of his career creating integrated marketing campaigns for leading brands around high-profile sports and entertainment……
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Top Thanksgiving Campaigns from Big Name Brands
…Thanksgiving Day Parade has been an all-time classic American tradition. What was originally an offline marketing campaign has successfully marched its way right into the social media ring. Instead of……
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The Art of Content Marketing
…If your content marketing campaign is feeling a little drab, here are some things you can add into the mix to spice up your strategy and reel in your audience….…
New Year, New You: The Perfect Content Marketing Opportunity
…haven’t had the time. Working at a content marketing agency, I’ve learned to pick up on the tactics behind brands’ marketing campaigns. Did a celebrity donate money to a charity……
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3 Delicious Content Marketing Resources to Feast Your Eyes On
…we? (…or get you a little drunk on the idea of content marketing, if you’re the lightweight type!) “Content marketing isn’t a service – it’s an art. The art of……
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December Digital Marketing Roundup
…Bell pretty much dominates the world of social media marketing and in 2016 they launched their most successful campaign yet. To celebrate Cinco de Mayo the brand launched a sponsored……
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…compare the social video app with more established rivals. TikTok Analytics allows brands to add TikTok posts to cross-platform marketing campaigns, compare analytics to other social media platforms, and track……
Communicating Effectively: Wise Words From Our Integrated Marketing Agency
The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many……
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Staying On Top of Industry Trends Through Niche Marketing Blogs
…should familiarize yourself with: agile marketing. 5. M4B Marketing M4B Marketing is a digital marketing blog that takes an approach that is certainly not the industry norm: simplicity. This blog……
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