…down with Senior Account Manager, Heather Hewit, to speak about her experiences with CES marketing campaigns. A seasoned PR pro and our expert in the consumer electronics field, Heather touches……
Read On from Looking Ahead: CES 2019 Predictions and Reflections
Looking to launch a crowdfunding campaign? Look before you leap. These days there seems to be a plethora of crowdfunding sites that will make your dream a reality. And, when……
…your marketing strategy. We’ve outlined our best tips below for a successful campaign! Create Compelling and Consistent Content It’s not enough to have your products listed on Amazon. Sellers……
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit,……
Read On from Why You Should Hire an Agency for Service Consultation
…holidays may be the last thing you are thinking of during the summer months and early fall, but this is the ideal time to start planning your brand’s PR campaign….…
Read On from The Key to a Successful PR Campaign for the Holidays
…implement to jumpstart up your social media selfie game. Launch a Selfie Social Media Campaign Since everyone is already taking selfies, why not take advantage of this and incorporate it……
Read On from But First… Let Me Take a Selfie: How to Leverage the Selfie Sensation For Your Brand
…failed. It’s only February. Take action to continue to better yourself and your company with some of our best practices and tips for your public relations and digital marketing strategies….…
…to ensure your brand is caught up on all things digital marketing. Social Media TikTok Reaches a Billion Active Users, the Latest Milestone for the App The popularity……
Read On from September Highlights: Digital Marketing & Industry News
Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs……
Read On from January Highlights: Digital Marketing & Industry News
…an integrated marketing strategy that both strategists and brands are on board with – tapping into the power of influencer engagement. Working with online influencers is taking traditional public relations……
Read On from Integrating Influencer Engagement Into Your Marketing Strategy
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
