…and Twitter allow for brands to go live and interact with their customers in real-time. Plan to ask your customers questions about your products or services, or give them an……
Read On from Celebrate Get To Know Your Customers Day with These Tips
…third-party cookies on their devices, brands and businesses are quickly adjusting their strategies. Eliminating third-party cookies is a great step toward user privacy, but could be detrimental to brands. Without……
Read On from July Highlights: Digital Marketing & Industry News
…Instagram Shops. Specifically, the platform is testing single image and carousel advertisements for mobile devices. The new feature is only available to brands that provide the most popular products on……
Read On from August Highlights: Digital Marketing & Industry News
…the brand produces premium audio and recording equipment for both music industry professionals and at-home musicians. In order to establish Mackie as a key audio expert and to refocus the……
…That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands The pandemic drastically changed consumer shopping behaviors and preferences. A recent data report by Stackla revealed that consumers seek……
Read On from September Highlights: Digital Marketing & Industry News
…this update automatically places a brand’s ads in the Microsoft Bing Shopping tab and Microsoft Start shopping tab. Facebook Just Revealed its New Name: Meta After weeks of speculation,……
Read On from October Highlights: Digital Marketing & Industry News
…best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences interested in pet products? Check……
…Social creators are joining these affiliate programs to use their channels to promote services and products from brands including Skillshare, Audible, Squarespace, Honey, and Adobe–just to name a few. ……
Read On from Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns
…the ad, along with the relevancy of the landing page, all influences the likelihood of a bid winning. These ads will appear at the top of a search results page,……
…is one of the main differences, as Yoast SEO for Shopify costs $29 for 30 days following a free 14-day trial, compared to $99 for a year on WordPress. Either……
Read On from January Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
