…profile reach it’s intended goals and audiences. TikTok Will Now Explain the Magic Behind Your FYP TikTok is releasing a new feature that will tell users why a video……
Read On from December Highlights: Digital Marketing & Industry News
…dollar spent. By partnering with influencers, brands can build instant trust and credibility with highly targeted audiences. Trade Shows and Events. Our team has seasoned trade show professionals with decades……
Read On from Celebrating 13 Years of Business: 13 Ways We Help Brands
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting……
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It’s all too easy to get so caught up in the hustle and bustle, and the chase for wins, that you forget to take a moment to slow down and……
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Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under……
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing……
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Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But……
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So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no……
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As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social……
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Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
