…that features 60 exhibitors with products that focus on the healthy home, healthy mind, and healthy spirit. It encompasses everything from how we physically clean our home living spaces and……
Read On from Q&A With IHA: What to Expect at The Inspired Home Show 2022
…ambassadors use their personalities to share information and expertise about a brand’s services or products to positively engage people. A human face to the brand can bring forth deeper trust……
Read On from 5 Benefits of Having a Brand Ambassador Program
…strong relationships. Storytelling and delivering key messages are the main components of media training, as it enables executives and spokespeople to better connect with their audiences, generate empathy, and create……
Read On from The Value of Media Training for Business Professionals
…or measuring video viewability and audience reach. Additionally, Google is expanding measurement services to enable cross-media solutions for YouTube. This will help track the performance of YouTube campaigns relative to……
Read On from October Highlights: Digital Marketing & Industry News
…careers, falling in love, starting a family, and settling down, this age group experiences the most transitions before settling down in their late 30s and early 40s. However, no matter……
Read On from 2023 Housewares Industry Trends: How Consumers Are Embracing Life’s Moments
…profile reach it’s intended goals and audiences. TikTok Will Now Explain the Magic Behind Your FYP TikTok is releasing a new feature that will tell users why a video……
Read On from December Highlights: Digital Marketing & Industry News
…dollar spent. By partnering with influencers, brands can build instant trust and credibility with highly targeted audiences. Trade Shows and Events. Our team has seasoned trade show professionals with decades……
Read On from Celebrating 13 Years of Business: 13 Ways We Help Brands
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting……
Read On from The Benefits of Editorial Calendars for 2019 Planning
It’s all too easy to get so caught up in the hustle and bustle, and the chase for wins, that you forget to take a moment to slow down and……
Read On from Find Your Work-Life Balance for Continued Success (and Sanity!)
Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
