It’s all too easy to get so caught up in the hustle and bustle, and the chase for wins, that you forget to take a moment to slow down and……
Read On from Find Your Work-Life Balance for Continued Success (and Sanity!)
Redesigning a website is an opportunity for a brand to upgrade the aesthetic and functionally of its home on the web. A redesign gives SEO’s a chance to ‘look under……
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing……
Read On from 3 Jersey Shore Businesses Who Nailed Their Branding
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But……
Read On from What is Newsjacking? The Good, the Bad and the Ugly
So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no……
Read On from 7 Attributes of Successful Social Media Managers
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social……
Read On from 5 Tips for Integrating Social Media Into Your Marketing Campaign
Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression……
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It’s the most wonderful time of the year! Q4 is just weeks away, meaning the holiday season is right around the corner. While some consumers may not have quite finalized……
Read On from The Key to a Successful PR Campaign for the Holidays
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit,……
Read On from Why You Should Hire an Agency for Service Consultation
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is……
Read On from 4 Tips on Getting to Know Your Customers Better
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
