…the benefits of moving from a first-party vendor to a third-party seller include setting your own prices, inventory control, access to detailed analytics, and more. Unfortunately, a challenge many newcomers……
In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of……
…Wants to Control Third-party Sellers’ Product Pricing Amazon continues to be the leading e-commerce website for all sellers and with continuous changes to improve seller and buyer experiences, the platform……
…needs to be thought out, or you may make things worse. Does your company need help with their Crisis PR Communication? Learn more about our Public Relations services. Share this:……
…SEO flywheel.” That means investing in customer acquisition campaigns, directing traffic to Amazon products from third-party sources, and of course, building extremely healthy product detail pages that are optimized and……
Read On from Is an Amazon-only Approach Right for Your Business?
…Announces New Pin Format Release Improvements on Pinterest have revamped the platform’s appearance and increased the overall Pin image size. The platform also released updates in the search and following……
…a smooth transition. Amazon Vendor vs. Seller Central and A Hybrid Approach Before deciding which option is best for your brand, it is important to understand the differences between the……
Read On from Making the Switch from Amazon Vendor Central to Seller Central
…in the process of launching a Verified Merchant Program that will allow retailers on the platform to be verified, making their products eligible for distribution within Pinterest shopping experiences, including……
…Amazon is paving the way. As we expect many of these stores to begin to pop up over the next year, micro-fulfillment centers will also be integrated into these spaces.……
Read On from Amazon’s Latest Updates and Initiatives: Everything You Need to Know
…ways for brands to communicate via its platform during the pandemic. The recommendations for brands focus on how to appropriately connect with audiences while maintaining integrity and consciousness. Share this:……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
