…Amazon is paving the way. As we expect many of these stores to begin to pop up over the next year, micro-fulfillment centers will also be integrated into these spaces.……
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…ways for brands to communicate via its platform during the pandemic. The recommendations for brands focus on how to appropriately connect with audiences while maintaining integrity and consciousness. Share this:……
…to browse online. Consider changing your ad objectives to build brand awareness during this time. This will set the stage for receptive audiences to become familiar with your brand so……
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…engagement. Key takeaways from the LinkedIn data shows that empathetic employer branding is resonating the best with audiences. Instagram Spotlights Creators with IGTV Redesign Instagram updated its IGTV video-streaming app……
…seller. In the image below, you can see all of the places your posts may be displayed while browsing. One of the best features about Amazon Posts is that it……
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…of content will encourage audiences to follow suit and make similar videos using your products, further strengthening engagement. What “BLANK” Are You? Another viral trend attracting attention on social is……
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…stream event featuring performances by top artists, including Taylor Swift, SZA, Dua Lipa and more. Prime Day 2020: What to Expect Historically Amazon Prime Day has taken place in the……
…feature to all users. Designed to share long-form content, marketers can utilize Instagram Guide to share Products, Places, and Posts in a format that resembles a blog post. Users can……
…for free! Influencer Marketing – By partnering with unique, prominent influencers in various niches, you will be able to reach new audiences like never before. Plus, with an influencer’s support,……
…activities. Utilizing Facebook’s paid advertising, lotus823 developed targeted ads promoting the “Chaos” event reaching existing fans and audiences. The promotion included launching multiple campaigns such as website traffic and event……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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