…to browse online. Consider changing your ad objectives to build brand awareness during this time. This will set the stage for receptive audiences to become familiar with your brand so……
Read On from The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
…engagement. Key takeaways from the LinkedIn data shows that empathetic employer branding is resonating the best with audiences. Instagram Spotlights Creators with IGTV Redesign Instagram updated its IGTV video-streaming app……
…seller. In the image below, you can see all of the places your posts may be displayed while browsing. One of the best features about Amazon Posts is that it……
Read On from Everything You Need to Know About Amazon Live and Posts
…of content will encourage audiences to follow suit and make similar videos using your products, further strengthening engagement. What “BLANK” Are You? Another viral trend attracting attention on social is……
Read On from How to Use Viral Trending Topics to Your Brand’s Advantage
…stream event featuring performances by top artists, including Taylor Swift, SZA, Dua Lipa and more. Prime Day 2020: What to Expect Historically Amazon Prime Day has taken place in the……
…feature to all users. Designed to share long-form content, marketers can utilize Instagram Guide to share Products, Places, and Posts in a format that resembles a blog post. Users can……
…for free! Influencer Marketing – By partnering with unique, prominent influencers in various niches, you will be able to reach new audiences like never before. Plus, with an influencer’s support,……
…activities. Utilizing Facebook’s paid advertising, lotus823 developed targeted ads promoting the “Chaos” event reaching existing fans and audiences. The promotion included launching multiple campaigns such as website traffic and event……
…they’d sold over 100 million devices with Amazon’s Alexa assistant. Featuring Michael B. Jordan in his first-ever Super Bowl ad, Jordan becomes the voice and body of Amazon’s voice assistant….…
Read On from The Best Ads and Social Media Moments from the 2021 Super Bowl
…to promote the brand on Amazon Spark, a discovery shopping feature for consumers (now discontinued on the platform). lotus823 confirmed all Twinkly product pages followed Amazon’s best practices for optimal……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
