…they’d sold over 100 million devices with Amazon’s Alexa assistant. Featuring Michael B. Jordan in his first-ever Super Bowl ad, Jordan becomes the voice and body of Amazon’s voice assistant….…
Read On from The Best Ads and Social Media Moments from the 2021 Super Bowl
…to promote the brand on Amazon Spark, a discovery shopping feature for consumers (now discontinued on the platform). lotus823 confirmed all Twinkly product pages followed Amazon’s best practices for optimal……
…and Twitter allow for brands to go live and interact with their customers in real-time. Plan to ask your customers questions about your products or services, or give them an……
Read On from Celebrate Get To Know Your Customers Day with These Tips
…third-party cookies on their devices, brands and businesses are quickly adjusting their strategies. Eliminating third-party cookies is a great step toward user privacy, but could be detrimental to brands. Without……
Read On from July Highlights: Digital Marketing & Industry News
…Instagram Shops. Specifically, the platform is testing single image and carousel advertisements for mobile devices. The new feature is only available to brands that provide the most popular products on……
Read On from August Highlights: Digital Marketing & Industry News
…the brand produces premium audio and recording equipment for both music industry professionals and at-home musicians. In order to establish Mackie as a key audio expert and to refocus the……
…That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands The pandemic drastically changed consumer shopping behaviors and preferences. A recent data report by Stackla revealed that consumers seek……
Read On from September Highlights: Digital Marketing & Industry News
…this update automatically places a brand’s ads in the Microsoft Bing Shopping tab and Microsoft Start shopping tab. Facebook Just Revealed its New Name: Meta After weeks of speculation,……
Read On from October Highlights: Digital Marketing & Industry News
…best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences interested in pet products? Check……
…Social creators are joining these affiliate programs to use their channels to promote services and products from brands including Skillshare, Audible, Squarespace, Honey, and Adobe–just to name a few. ……
Read On from Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
