…best practices and integrating them into your social media strategy. Instead of collecting an audience piece by piece, you’re going after the big boulder of influencers to drive attention to……
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…Sears. Besides clothing, the family sells fragrances and makeup, and also attaches itself to other brands as well, including Quick Trim. They also have become brands in themselves. As a……
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If……
…intent. That’s why branding is essential in a world of dynamic technologies. We create voices and ideas, and when a client has these things, a customer can have a two-sided……
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…an SM tool like Hootsuite, and work back to your Tweet or Facebook post by incorporating it. Chances are many relevant hashtags that already exist, so you don’t have to……
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…pages, but by showing them what’s happening in other spaces. Cross-promotion should really be more a teaser to content that lives elsewhere. Screenshot a stellar tweet and post it on……
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…races. Its oft-underestimated functionality can be your social media marketing machine if you play with it the right way. Pin things that engage your audience. In other words, give your……
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…for both of our companies, and it plays wonderfully to our company’s ability to elevate brands to exciting new levels with SEO and social media services,” says David Hernandez, Managing……
…many students are eager for an opportunity to work alongside professionals and obtain real-world insight. So, we have compiled five tips to help you increase your chances of landing the……
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…hyped up by Netflix with a tour of the famous Bluth banana stands making appearances in major U.S. cities. On the show, the banana stand was owned by the wealthy……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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