…If you’re managing social media services for a luxury client, stay away from bright colors in your photo posts to get the right message across. What’s your personal brand? Leave……
Read On from lotus823 Infographic: The Many Colors of an Integrated Marketing Team
…only February. Take action to continue to better yourself and your company with some of our best practices and tips for your public relations and digital marketing strategies. Share this:……
…on the calendar this summer to have fun! You also might want to take the time now to schedule de-stressing activities in November and December during the holiday (and CES)……
Read On from Marketing Pro Tips: 4 Ways Your Agency Can Prepare for Q4 this Summer
…detail page as part of a customer search. Keep in mind the best practices for listing quality and check the product listing guidelines for specific policies, rules, and restrictions. The……
…or you can set the bid on groups of products. When it comes to best bidding practices try setting your bids lower than you typically would for the search network….…
Read On from How to Drive Traffic That Converts With Google Shopping Ads
…a crisis in the future. Organizations can prevent a crisis by using the following best practices: Develop a crisis management team that understands the organization in its entirety, understands the……
Read On from Understanding Crisis Preparedness and Management
…fostering new and current relationships. Plus, when brands feature UGC, it can have a 70% higher engagement rate than other post types. This tactic not only enhances authenticity, but increases……
Read On from Why Brands Should Utilize Instagram for Engagement
…made me less productive than my remote work environment. What about the people who thrive in a busy environment? There are coffee shops, shared office spaces and a bunch……
Read On from How to Build an Effective Remote Work Environment
…the millennial crowd on Twitter that would likely be tuning in to #TheSoundOfMusicLive in real time, monitoring those inevitable sarcastic critiques that Twitter always produces in such moments, and it……
Read On from DiGiorno’s Twitter Feed Showcases Brilliant Social Media Marketing
…at your audience is the name of the game. To truly know and understand your audience, you must figure out what motivates them and what influences their purchasing decisions. The……
Read On from Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
Read On from Is Earned Media Enough Anymore? The Shift to Amplified PR
Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
