…in the digital marketing world. Social Media Updates Instagram Announces Removal of Live Stream Shopping Elements Live shopping has performed well in Asian markets, but it doesn’t seem to……
Read On from February Highlights: Digital Marketing & Industry News
…Watch Report. They found that there are five driving forces for consumers when buying housewares items: wellness (47%), time (19%), experience (14%), space (11%), and responsibility (9%). The panel also……
Read On from The Inspired Home Show 2023: Recap of the World’s Leading Event
…or baby pictures, quickly and easily. YouTube Introduces Reactions and Ads Automation for Live Streams YouTube is launching some new tools for creators to use during live streams, including……
Read On from April Highlights: Digital Marketing & Industry News
…learn more about our best practices when advertising on Pinterest to get the most out of your advertisements. Take Advantage of Real Estate Running vertical advertisements on Pinterest are highly……
…US and Europe before an expanded launch next month. These messages are customized and personalized based on InMail best practices. The new AI element will enable users to quickly and……
Read On from May Highlights: Digital Marketing & Industry News
…you’d have a few faces like smiling and nodding or whatever. And so many people would focus their pitch to them. Don’t focus your pitch on the people you already……
…allowing publishers to blend their first-party data with Amazon’s to plan programmatic campaigns, providing a more personalized and effective approach to reaching target audiences. This new feature aims to enhance……
Read On from October Highlights: Digital Marketing & Industry News
…can now generate campaign assets by providing a landing page URL, saving time and resources, especially during the holiday season, and early beta testers have reported positive experiences. However, concerns……
Read On from November Highlights: Digital Marketing & Industry News
…you how to do that. And so much of it is just being purposeful and understanding that behaviors have results. You know, they have consequences, they have results. And defending……
Through PR strategies lotus823 will help AA&V promote the auditory excellence of rCube to the American public. Premier Public Relations Services to Begin lotus823, a premier public relations firm, has……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
