…Media YouTube Announces Expanded Roll-Out of its Live-Stream Guests Feature YouTube is rolling out its ‘Go Live Together’ option, where two YouTubers can share a live stream on a split……
Read On from November Highlights: Digital Marketing & Industry News
…later, lotus823 produces award-winning results for global brands in the consumer electronics and home and housewares spaces. How did the agency get to where it is today? David Hernandez recently……
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…in the digital marketing world. Social Media Updates Instagram Announces Removal of Live Stream Shopping Elements Live shopping has performed well in Asian markets, but it doesn’t seem to……
Read On from February Highlights: Digital Marketing & Industry News
…Watch Report. They found that there are five driving forces for consumers when buying housewares items: wellness (47%), time (19%), experience (14%), space (11%), and responsibility (9%). The panel also……
Read On from The Inspired Home Show 2023: Recap of the World’s Leading Event
…or baby pictures, quickly and easily. YouTube Introduces Reactions and Ads Automation for Live Streams YouTube is launching some new tools for creators to use during live streams, including……
Read On from April Highlights: Digital Marketing & Industry News
…learn more about our best practices when advertising on Pinterest to get the most out of your advertisements. Take Advantage of Real Estate Running vertical advertisements on Pinterest are highly……
…US and Europe before an expanded launch next month. These messages are customized and personalized based on InMail best practices. The new AI element will enable users to quickly and……
Read On from May Highlights: Digital Marketing & Industry News
…you’d have a few faces like smiling and nodding or whatever. And so many people would focus their pitch to them. Don’t focus your pitch on the people you already……
…allowing publishers to blend their first-party data with Amazon’s to plan programmatic campaigns, providing a more personalized and effective approach to reaching target audiences. This new feature aims to enhance……
Read On from October Highlights: Digital Marketing & Industry News
…can now generate campaign assets by providing a landing page URL, saving time and resources, especially during the holiday season, and early beta testers have reported positive experiences. However, concerns……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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