…of Affiliate Marketing? Affiliate marketing gives businesses, both small and large, the chance to increase their exposure to newer audiences who may have not previously been familiar with them. And……
Read On from The Value of Affiliate Marketing and How to Get Started
… Media Presence Trade shows create an excellent opportunity for exhibitors to meet with key media personnel in their industry. The media that attends these conferences are on the lookout……
Read On from 5 Reasons Why Trade Shows Can Be Valuable for Business
…all the difference to potential customers, as it’s reported 49% of attendees plan to purchase a product or service exhibited at a show. For example, if you’re attending CES 2023,……
Read On from How to Stand Out From Other Exhibitors at Trade Shows
…Media YouTube Announces Expanded Roll-Out of its Live-Stream Guests Feature YouTube is rolling out its ‘Go Live Together’ option, where two YouTubers can share a live stream on a split……
Read On from November Highlights: Digital Marketing & Industry News
…later, lotus823 produces award-winning results for global brands in the consumer electronics and home and housewares spaces. How did the agency get to where it is today? David Hernandez recently……
Read On from From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
…in the digital marketing world. Social Media Updates Instagram Announces Removal of Live Stream Shopping Elements Live shopping has performed well in Asian markets, but it doesn’t seem to……
Read On from February Highlights: Digital Marketing & Industry News
…Watch Report. They found that there are five driving forces for consumers when buying housewares items: wellness (47%), time (19%), experience (14%), space (11%), and responsibility (9%). The panel also……
Read On from The Inspired Home Show 2023: Recap of the World’s Leading Event
…or baby pictures, quickly and easily. YouTube Introduces Reactions and Ads Automation for Live Streams YouTube is launching some new tools for creators to use during live streams, including……
Read On from April Highlights: Digital Marketing & Industry News
…learn more about our best practices when advertising on Pinterest to get the most out of your advertisements. Take Advantage of Real Estate Running vertical advertisements on Pinterest are highly……
…US and Europe before an expanded launch next month. These messages are customized and personalized based on InMail best practices. The new AI element will enable users to quickly and……
Read On from May Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
