…the millennial crowd on Twitter that would likely be tuning in to #TheSoundOfMusicLive in real time, monitoring those inevitable sarcastic critiques that Twitter always produces in such moments, and it……
Read On from DiGiorno’s Twitter Feed Showcases Brilliant Social Media Marketing
…at your audience is the name of the game. To truly know and understand your audience, you must figure out what motivates them and what influences their purchasing decisions. The……
Read On from Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
…our office and have an interest in any of our digital marketing services. Our targeting would look something like this: In this case, we have a very defined audience, which……
Read On from Facebook Advertising: Using Paid Ads to Complement Organic Strategy
…surprise that we soon found that these values represented lotus823 perfectly. Taking bits and pieces of our independent exercises we then separated into teams and were tasked to collaborate on……
Read On from Hands on Learning: Team Building Through LEGO® SERIOUS PLAY®
…craft messaging that directly meets each particular audience’s unique perspective. For example, you would highlight different features of a countertop appliance for tech-related media than you would for home and……
Read On from Countdown to Launch! Planning and Executing a Successful Product Launch
…Inventory in Advance Keeping up with the holiday rush this year might be a little different. Currently, many brands are facing major delays in inventory as the shipping industry faces……
…optimization to make shopping experiences as easy and enjoyable as possible. Keep Customers Informed: If your brand has not already implemented an email marketing campaign, we recommend investing in one……
…a commission when a sale is made from the affiliate program. This type of marketing allows your brand to target and reach new audiences other than your own. Tips……
…understand where they are coming from and if possible, take this information and use it to help make improvements going forward. It’s likely that others may share similar experiences, so……
Read On from 4 Ways to Strengthen Customer Trust With Social Media
…descriptions, prices, uses, benefits, and uniqueness. Utilize SEO keywords as well to help boost your product and the gift guides in online search results. Additionally, provide links to different retailers……
Read On from 5 Tips to Holiday Gift Guide Pitching From PR Pros
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
