…a crisis in the future. Organizations can prevent a crisis by using the following best practices: Develop a crisis management team that understands the organization in its entirety, understands the……
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…fostering new and current relationships. Plus, when brands feature UGC, it can have a 70% higher engagement rate than other post types. This tactic not only enhances authenticity, but increases……
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…made me less productive than my remote work environment. What about the people who thrive in a busy environment? There are coffee shops, shared office spaces and a bunch……
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…the millennial crowd on Twitter that would likely be tuning in to #TheSoundOfMusicLive in real time, monitoring those inevitable sarcastic critiques that Twitter always produces in such moments, and it……
Read On from DiGiorno’s Twitter Feed Showcases Brilliant Social Media Marketing
…at your audience is the name of the game. To truly know and understand your audience, you must figure out what motivates them and what influences their purchasing decisions. The……
Read On from Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
…our office and have an interest in any of our digital marketing services. Our targeting would look something like this: In this case, we have a very defined audience, which……
Read On from Facebook Advertising: Using Paid Ads to Complement Organic Strategy
…surprise that we soon found that these values represented lotus823 perfectly. Taking bits and pieces of our independent exercises we then separated into teams and were tasked to collaborate on……
Read On from Hands on Learning: Team Building Through LEGO® SERIOUS PLAY®
…craft messaging that directly meets each particular audience’s unique perspective. For example, you would highlight different features of a countertop appliance for tech-related media than you would for home and……
Read On from Countdown to Launch! Planning and Executing a Successful Product Launch
…Inventory in Advance Keeping up with the holiday rush this year might be a little different. Currently, many brands are facing major delays in inventory as the shipping industry faces……
…optimization to make shopping experiences as easy and enjoyable as possible. Keep Customers Informed: If your brand has not already implemented an email marketing campaign, we recommend investing in one……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
