…optimization to make shopping experiences as easy and enjoyable as possible. Keep Customers Informed: If your brand has not already implemented an email marketing campaign, we recommend investing in one……
…a commission when a sale is made from the affiliate program. This type of marketing allows your brand to target and reach new audiences other than your own. Tips……
…understand where they are coming from and if possible, take this information and use it to help make improvements going forward. It’s likely that others may share similar experiences, so……
Read On from 4 Ways to Strengthen Customer Trust With Social Media
…descriptions, prices, uses, benefits, and uniqueness. Utilize SEO keywords as well to help boost your product and the gift guides in online search results. Additionally, provide links to different retailers……
Read On from 5 Tips to Holiday Gift Guide Pitching From PR Pros
…boost your credibility and introduce you to potential new customers with their audiences. Focus on What Makes Your Brand Unique For any company, it’s important to stand out. Find……
Read On from Pet Industry Marketing: 4 Tips to Maximize Your Efforts
With 2023 just a few weeks away, now is the time to reflect on the year behind us. 2022 was filled with developments in apps, trends, and advances in technology….…
…audiences, all while reaching the campaigns main goal. By being true to the brand and taking the steps to personalize the content to best suit the brands’ needs, the campaign……
Read On from Advertising on TikTok: Tips for a Successful Ad Campaign
… Based on a survey of 1,000 U.S. consumers, Jungle Scout reported on spending habits, preferences, and the influence of current events, providing a comprehensive look at the holiday shopping……
Read On from Q4 2023 Consumer Report: Holiday Shopping Trends
A place to connect with more than 300 million members, LinkedIn is the world’s largest professional social network and last Tuesday morning, they took a big step in boosting their……
Read On from Marketing Yourself with LinkedIn’s Mobile Update
…down into a few types of services that probably, so it’s been eight years, probably for the first four years, that was fine. And then really, at that halfway mark,……
Read On from The Rest of My Life Gonna Start Today; Good Morning
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
