…audiences, all while reaching the campaigns main goal. By being true to the brand and taking the steps to personalize the content to best suit the brands’ needs, the campaign……
Read On from Advertising on TikTok: Tips for a Successful Ad Campaign
… Based on a survey of 1,000 U.S. consumers, Jungle Scout reported on spending habits, preferences, and the influence of current events, providing a comprehensive look at the holiday shopping……
Read On from Q4 2023 Consumer Report: Holiday Shopping Trends
A place to connect with more than 300 million members, LinkedIn is the world’s largest professional social network and last Tuesday morning, they took a big step in boosting their……
Read On from Marketing Yourself with LinkedIn’s Mobile Update
…down into a few types of services that probably, so it’s been eight years, probably for the first four years, that was fine. And then really, at that halfway mark,……
Read On from The Rest of My Life Gonna Start Today; Good Morning
…that isn’t sounding quite right. Maybe a sentence needs a tonal refresh to sound more playful, conversational, etc. Especially in a world of hybrid and WFH workplaces, AI is now……
…strategic public relations strategy that highlighted the brand’s catalog of smart robot and stick vacuums. Roborock is committed to creating innovative home cleaning devices that improve the lives of its……
…outlets in the lifestyle, men’s and women’s interest, gaming, tech, and other targeted media spaces. Generate awareness of Audio-Technica through key editorial placements. Expand Audio-Technica’s reach into the larger DTC……
…up with. Go to Twitter.com and “Sign Up”. Check out Twitter for Business, for basics to best practices. http://business.twitter.com/ Now is the perfect time to jump on the social media……
Read On from Intro to Social Media for Business – Get Acquainted
…Engine Marketing Services to Begin Bluw Toys has selected lotus823, a search engine marketing and PR agency, to help launch the EggBods™ brand in the US. The creation of an……
Read On from Integrated SEM and PR Plan Launched by lotus823 for EggBods™ by Bluw Toys
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
