Every Day Above Ground Is a Great Day, Remember That

…not have creative arms within them. So as our, you know, the people that we’ve worked with over the years, moved to other places, word got out that we had…

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The Integrated Marketing Specialist’s Personality Profile

…how and why they operate as they do. One of my favorite personality tests is the Briggs-Myers Type Indicator test, a “psychometric questionnaire designed to measure psychological preferences in how…

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7 Steps to Get You From Communications Student to Marketing Professional

…conferences,’ – there seemed to be no end to imaginary business planning. While everything was made up, the skills you gained during these projects will be used throughout your career!…

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Social Media 101 for Global Brands

…differences that need to be analyzed. Here are some key elements that should be considered before your global brand makes the jump into social media: 1. Creating multiple pages or…

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September Highlights: Digital Marketing and Industry News

…known as X), and the challenges faced by X in attracting advertisers due to concerns over moderation and controversial stances. While these trends may not represent major shifts, they are…

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