For our second installment in our work from home best practices and guidelines series, we are sharing the perspective of our leaders – the managers at lotus823! Our talented managers……
Read On from Working Remotely as a Manager: Tips for the New Normal
…two typefaces that are chosen intentionally. Thin, lighter, or rounder typefaces often convey lightheartedness or softness, while bold, capitalized, type can symbolize a more serious or urgent message. Keep decorative,……
Read On from 6 Design Elements for Successful Email Marketing
…time to take care of their mental and physical well being. 70% of those surveyed said they wished they had more time or more resources to save time. Majority of……
Read On from 2023 Consumer Trends: 5 Lifestyle Factors Driving Purchase Decision
…Lack of clarity around key messages or feeling under-prepared for difficult questions can increase the chances of being misquoted or saying the wrong thing during the interview. Media training helps……
We are thrilled to announce that Christine Rochelle has been promoted to Director of Digital Marketing & Operations. Congratulations, Christine! In her new position, Christine will lead the digital marketing……
…Guide] Google+ Best Practices By: Erin Cunningham The second in a series, our Google+ Best Practices guide is here to help you better navigator this social network. Google+ is “reportedly……
Read On from Integrated Marketing Monthly Roundup – September 2013
…Communication became a two-way street Social media gave brands the opportunity to communicate directly with their audiences. Platforms like Facebook and Twitter trained PR pros to evaluate the acceptance of……
…content is being read, recognized, and captivating audiences. Services such as SEMRush and Cision are highly useful tools to gauge how audiences are actively engaging with an influencer’s content. A……
Read On from How to V.E.T. Influencers: Voice, Engagement, & Tangible Results
…bad thing (creative people often do), but others may judge you incorrectly.” 2. Uncommon objects: Creative and open to new experiences. “People with original art, unusual spaces, or a diverse……
Read On from I’m Not Neurotic I Just Work in Integrated Marketing
…CES in January and I met with some of the lotus team, it flipped a switch at that moment. I knew I really wanted to be apart of this organization….…
Read On from From Luggage to Wine to Headphones: How Nancy Kohlreiter Ended Up at lotus823
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
