…two typefaces that are chosen intentionally. Thin, lighter, or rounder typefaces often convey lightheartedness or softness, while bold, capitalized, type can symbolize a more serious or urgent message. Keep decorative,……
Read On from 6 Design Elements for Successful Email Marketing
…time to take care of their mental and physical well being. 70% of those surveyed said they wished they had more time or more resources to save time. Majority of……
Read On from 2023 Consumer Trends: 5 Lifestyle Factors Driving Purchase Decision
…Lack of clarity around key messages or feeling under-prepared for difficult questions can increase the chances of being misquoted or saying the wrong thing during the interview. Media training helps……
We are thrilled to announce that Christine Rochelle has been promoted to Director of Digital Marketing & Operations. Congratulations, Christine! In her new position, Christine will lead the digital marketing……
…Guide] Google+ Best Practices By: Erin Cunningham The second in a series, our Google+ Best Practices guide is here to help you better navigator this social network. Google+ is “reportedly……
Read On from Integrated Marketing Monthly Roundup – September 2013
…Communication became a two-way street Social media gave brands the opportunity to communicate directly with their audiences. Platforms like Facebook and Twitter trained PR pros to evaluate the acceptance of……
…content is being read, recognized, and captivating audiences. Services such as SEMRush and Cision are highly useful tools to gauge how audiences are actively engaging with an influencer’s content. A……
Read On from How to V.E.T. Influencers: Voice, Engagement, & Tangible Results
…bad thing (creative people often do), but others may judge you incorrectly.” 2. Uncommon objects: Creative and open to new experiences. “People with original art, unusual spaces, or a diverse……
Read On from I’m Not Neurotic I Just Work in Integrated Marketing
…CES in January and I met with some of the lotus team, it flipped a switch at that moment. I knew I really wanted to be apart of this organization….…
Read On from From Luggage to Wine to Headphones: How Nancy Kohlreiter Ended Up at lotus823
…or smart home devices (i.e.: Alexa). The home is becoming more connected than ever before and it will be interesting to see this category continue to grow and adapt in……
Read On from IH+HS 2019: Innovation Abounded at this Year’s Trade Show
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
Read On from Is Earned Media Enough Anymore? The Shift to Amplified PR
Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
