…brands transition into the smart home arena and connect with their audiences. Targeted Marketing Targeted marketing is an oldie, but goodie when it comes to reaching the right people. When……
Read On from Marketing Insights into the Fast-Growing Smart Home Industry
…full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at some of January’s hot digital marketing topics: CES 2016 Recap……
Read On from January Digital Marketing Roundup: Starting 2016 Off Right
For our second installment in our work from home best practices and guidelines series, we are sharing the perspective of our leaders – the managers at lotus823! Our talented managers……
Read On from Working Remotely as a Manager: Tips for the New Normal
…two typefaces that are chosen intentionally. Thin, lighter, or rounder typefaces often convey lightheartedness or softness, while bold, capitalized, type can symbolize a more serious or urgent message. Keep decorative,……
Read On from 6 Design Elements for Successful Email Marketing
…time to take care of their mental and physical well being. 70% of those surveyed said they wished they had more time or more resources to save time. Majority of……
Read On from 2023 Consumer Trends: 5 Lifestyle Factors Driving Purchase Decision
…Lack of clarity around key messages or feeling under-prepared for difficult questions can increase the chances of being misquoted or saying the wrong thing during the interview. Media training helps……
We are thrilled to announce that Christine Rochelle has been promoted to Director of Digital Marketing & Operations. Congratulations, Christine! In her new position, Christine will lead the digital marketing……
…Guide] Google+ Best Practices By: Erin Cunningham The second in a series, our Google+ Best Practices guide is here to help you better navigator this social network. Google+ is “reportedly……
Read On from Integrated Marketing Monthly Roundup – September 2013
…Communication became a two-way street Social media gave brands the opportunity to communicate directly with their audiences. Platforms like Facebook and Twitter trained PR pros to evaluate the acceptance of……
…content is being read, recognized, and captivating audiences. Services such as SEMRush and Cision are highly useful tools to gauge how audiences are actively engaging with an influencer’s content. A……
Read On from How to V.E.T. Influencers: Voice, Engagement, & Tangible Results
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
