by lotus823 | Nov 20, 2017 | CES
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 3,900 exhibiting companies and more than 170,000 attendees annually. For those who know lotus823,...
by lotus823 | Aug 1, 2017 | Integrated Marketing Monthly Roundup
As the summer begins its slow decline and brands start to make way for their Q4 preparations, many are launching new features while cutting free any dead weight. July was a busy month for many social media platforms, while news slowed on the digital and PR fronts. If...
by lotus823 | Apr 19, 2017 | Integrated Marketing, Public Relations
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the...
by lotus823 | Aug 18, 2016 | Business Development, Integrated Marketing, Small Business
Thinking about hiring a PR firm? Whether this is a process that you have gone through in the past or your brand new business is looking for experienced PR professionals for the first time, there are certain things that should be considered. With so many agencies to...
by lotus823 | Jul 26, 2016 | CES, Digital Marketing, Integrated Marketing
In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for...
