lotus823, an up and coming integrated search engine marketing and public relations firm, is pleased to announce its recent partnership with Tekkeon, Inc. Tekkeon is at the forefront of the development of innovative mobile power devices and accessories for personal electronic gadgets, including the iPhone, iPod, and iPad. lotus823 will execute a strategy for Tekkeon…
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We’re pleased to announce the signing of our newest client: Sonomax Technologies, Inc., (SHH:TSX VENTURE) creator of SOUNDCAGE™ CUSTOM-FIT earphones. Sonomax Technologies and SOUNDCAGE™ Sonomax is a leader in the research, development and licensing of IN-EAR TECHNOLOGIES, which are designed to protect hearing and improve listening, and software driven solutions for validating earpiece performance. Based…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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