by Andrea Berrios | May 28, 2024 | Best Practices, Branding, Digital Marketing, Instagram, Social Media, Social Media Marketing
With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with driving authentic conversations, increasing conversions and customer retention...
by Cassie Bouvier | May 16, 2024 | Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Public Relations, Social Media
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life...
by Cassie Bouvier | May 9, 2024 | Best Practices, Blogs, E-mail Marketing, Marketing, Public Relations
Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be interesting, brief, and relevant. Mastering this skill is crucial if...
by Cassie Bouvier | May 1, 2024 | Best Practices, Blogs, Branding, Content Marketing, Digital Marketing, Public Relations
Blog writing is a powerful tool to connect with audiences, share knowledge, and establish authority. By understanding its purpose and key elements, anyone can create powerful and engaging content. Whether you’re new to blogging or are an experienced vet,...
by Cassie Bouvier | Apr 16, 2024 | Digital Marketing, lotus823 News, Podcast, Public Relations
In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and of course the lyrics that motivate her. Episode Transcript lotus823 (0:19) ...
by Amanda Whited | Apr 10, 2024 | Public Relations, Technology
How can I help you today? There’s no mistaking ChatGPT’s signature greeting as it awaits its task. So, how do we use it smartly and safely? What if I were to tell you that this entire article was written solely using AI? Would you be surprised, upset, intrigued? It’s...
by David Hernandez | Mar 26, 2024 | Public Relations
AI is evolving quickly. Naturally there is some fear and trepidation in the PR and marketing world of both the unknown and the very real impact it will continue to have as it evolves. However, there are some real opportunities for us, as PR professionals, to harness...
by Samantha Lins | Mar 20, 2024 | Podcast
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with the CEO and founder of uppercase industries, Becca Brown! Tune in as they delve into Becca’s entrepreneurial journey, how she manages to keep her clients satisfied, and of course...
by Katie Rohmeyer | Mar 11, 2024 | Uncategorized
Isn’t it crazy how we’re all so plugged into our gadgets these days? It’s like you can’t even grab a coffee without seeing everyone around you scrolling through their phones or tapping away on their tablets. And don’t get me started on...
by Samantha Lins | Feb 20, 2024 | Marketing, Podcast
In this episode… Mike McFadden, President of eAccountable, provides the motivation we all need to just get started in this episode of There’s Always a Lyric, hosted by David Hernandez. “Start with the first thing close in, the step you don’t want to take.”...
