CES Marketing
Well Connected
With a team of seasoned CES marketers, we know it takes more than just showing up to get maximum impact from the biggest tech event of the year. Our total approach to the CES experience encompasses an extensive suite of services tailored to client goals- from driving booth traffic and press exposure to fostering high-profile social media engagement.
Planning & Strategy
Powering Up
Our laser focus from the onset ensures clients have a consistent show strategy. We prepare by leveraging key editorial opportunities, creating brand stories, and producing compelling campaigns and press materials that ensure brand momentum every day at CES.
“Having worked with a variety of PR firms in the past, we had high expectations when we engaged lotus823 for our SINE launch and CES presence. On a high level, their creative integrated strategies far surpassed these expectations. Even more, the team has been a sincere pleasure to work with. Their media relationships and ability to engage and secure our top target media has truly impressed us, removing any concerns we had about selecting a top-notch agency. The team is proactive and knowledgeable – we would recommend them to others looking for a communications agency and look forward to continuing our relationship with them.”
Sankar Thiagasamudram
CEO, Audeze
On-Site Media Engagement
Making Connections
Throughout CES, we offer on-site support for press appointments and access to exclusive industry resources to keep the momentum high. With daily monitoring of media coverage and networking opportunities, we track and stay on top of our client’s performance at the show in real time.
Post CES Measurables
Rejuvenating for the Future
Building on the exposure generated from the show, we deliver a final assessment of our clients’ CES performance to map out a game plan tailored to the business goals. The end result: an elevated approach that combines relevant media relationships with sustained brand awareness to create a targeted initiative for the coming year.
