Public Relations
Earn trust through earned media, thought leadership and strategic storytelling. We leverage relationships with journalists, analysts and creators to build credibility where it matters most.
Strategic Media Relations for Success
Approaching the media is a beast of its own. At lotus823, we understand that media outreach is about fostering mutually-beneficial relationships with key contacts in relevant industries.
Paid Media
It's like Earned Media, but we get to craft the narrative.
Examples of Media Coverage Secured by lotus823:
More Details...“They have been reliable and up to every challenge, and have landed what I would call “big fish” PR pieces for us on a consistent basis. It has been unlike any of our marketing efforts before.”
– Rob Puzzitiello, Marketing Director, Mackie
Media Relationships Make a Difference
Some may say we like to make friends wherever we go. Our team has built relationships with media across industries and outlets, making it possible for us to tell your brand’s story and expand its reach.
Vetting
We stay on top of the ever-changing media landscape to ensure we’re reaching out to the right contacts at the right time. We can’t let just anyone tell your brand’s story, after all.
Targeting
Do you have a goal of one day being featured in Forbes or Wall Street Journal? Do you dream of having a segment on The View or The Today Show? We’ll make the right connections to make it happen for you.
Timing
lotus823 values timeliness when it comes to media outreach, whether it’s pitching a contact months in advance or submitting for editorial stories when the opportunity comes. We work efficiently to make sure all of your needs are not only met, but exceeded.
Engaging
Our team of professionals is in tune with current events and industry trends across a multitude of verticals, so our outreach efforts maintain relevance and garner exposure for our clients. Whether it’s a new innovation or the latest social media craze, we’re always buzzing with the latest.
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Create Meaningful Media Connections
Influencer Marketing
Build authentic connections through carefully selected creators who inspire action and accelerate awareness.
Bring Your Brand to Life
Influencer marketing is today’s word-of-mouth promotion, with bigger power over consumer purchasing behavior, and greater reach than other marketing tactics. lotus823 will match your brand with the right influencers to drive reputation, traffic, and conversions.
“Through their connections with press contacts and influencers in the pet space, we have taken significant steps toward achieving our goals for this brand.”
– Pippa Peterson, Brand Marketing Manager, BradshawHome
Why You Need Influencer Marketing
Social media has quickly become the standard in every brand’s digital marketing strategy.
Consumers are becoming increasingly savvy, which means that the traditional ways of advertising and marketing must evolve. Consumers now want real information from sources they know and trust.
Enter influencers...
Influencers build their followings by sharing their own opinions and engaging editorial pieces. They are trusted by those who follow them; when they test a product, their reviews are taken seriously.
By partnering with influencers, brands are able to build instant trust and credibility with highly targeted audiences.
More Details...Connect with Influencers
When it comes to influencer marketing, much more goes on behind the scenes than many may think. To design the best campaign and find the right influencers, lotus823 will conduct everything from research to contract negotiation to ensure you exceed your goals.
Research & Vetting
We wouldn’t let just anyone tell your brand’s story. lotus823’s team of experts will compile and vet a database of micro, macro, and mid-tier influencers to find the right match for your campaign.
Outreach & Coordination
Our PR pros will craft compelling pitches that are relevant to our chosen influencers’ audience and editorial voice, creating excitement at the prospect of testing your product(s).
Negotiation & Contracts
We will work with you to solidify contracts with chosen influencers and conduct negotiations where needed, so your campaign goals, content guidelines, copy, and more are clear from beginning to end.
Engagement & Reporting
Our team will determine the overall goals of your influencer campaign and how to achieve KPIs that are aligned with your goals. Once completed, we will create a comprehensive report on your campaign’s success.
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Start Increasing Your Brand’s Influence
Social Media Marketing
Transform social channels into communities that educate, engage and strengthen your brand.
Revamp Your Brand’s Social Presence
From writing content to managing your online community, lotus823 is here to elevate your brand’s social media marketing.
"Our continued engagement is all because of the great traffic growth we’ve seen through lotus823’s work — that’s the kind of engagement we need. You can have the biggest numbers and metrics in the world, but that could be nothing without regular engagement that exceeds industry benchmarks.”
– Jeff Simcox, Executive Director of Marketing, Audio-Technica
Nurture Your Relationship With Your Followers
Social media has quickly become the standard in every brand’s digital marketing strategy.
Unlike other marketing platforms, social media is a two-way street, where your brand can establish a trustworthy online presence and give followers the opportunity to interact with your company on a personal level.
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Events & Experiential
Bring your brand to life through launches, trade shows, media events and memorable experiences.
Memories That Make Brands
There is no better way to fully immerse your audience into your brand than with an in-person activation.
Make your name stand out and allow your products to take center stage with lotus823’s experiential marketing and event management services.
More Details...They’ll Remember Your Name
Make a lasting impression with experiential activations.
Brand Events
Event and experiential marketing allow you to really maximize your exposure in front of a small, targeted group of people, ensuring that their full attention is on your brand. It provides a positive, emotional experience that will forever be associated with your company name.
Custom Activations
From custom mailers to full-blown public relations stunts, get ready to stand out with a unique activation crafted specifically for your brand. Simply tell us your goals and our creative team will create the perfect experience to meet them.
Intimate Group Events
lotus823 has experience crafting small, intimate activations that pair complementary brands in order to tell a meaningful story. Have your products and brand come to life at an economical cost with our intimate group events.
Trade Show Events
There’s no better time than during a trade show to really make a splash. Get in front of key attendees and media with a custom event during your peak trade show season. From press dinners to, to cocktail hours, to curated expert panels, lotus823 will help you leave a lasting impression.
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Ready to Make a Lasting Impression?
Content Marketing
Create content that fuels every stage of the customer journey—from awareness to advocacy.
Every brand has a story.
Are you telling yours effectively?
There is no better way to fully immerse your audience into your brand than with an in-person activation.
Every word, image and video you put out there on behalf of your brand speaks to its identity. Is your story effectively communicated to and resonating with your customers? It’s time to use your brand voice in a way that leads to results for your business.
More Details...How to Tell Your Story
Your brand messaging is how you develop your voice and connect with your audience.
Find Your Voice
Our creative team will launch a brand voice workshop to establish a tone that fits your brand’s identity and that resonates with your customers.
Deliver Your Message
Our experts will implement that tone in your assets to ensure that your personality is identifiable and shared with one cohesive voice across your platforms.
Engage Your Audience
Your renewed brand voice won’t just convey your messaging, it will speak to your customers in meaningful ways across your blog, website content, email copy, and more.
Social Strategies to Capture Followers
lotus823 uses proven tactics to gain and keep followers through creative, thoughtful content and ongoing community engagement.
Community Growth
Whether you’re an already established brand or a start-up, lotus823 can help you maintain and grow your social community, whatever the platform.
Engagement
From staying on top of current trends and analyzing your audience’s preferences, lotus823 will craft content that captures and engages your followers.
Content Creation
Our expert copywriting team will craft weekly rounds of content that speak to your unique audience and encourages engagement.
Photo & Video
Visuals on social media are a necessity. Our team is here to help your brand create eye-catching visuals that will stand out on your followers feed.
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