Public Relations
Your Partner in Public Relations
Our public relations approach is built on long-standing relationships with top-tier consumer and trade editors, broadcast contributors, and a full spectrum of digital influencers, combined with proven practices that garner meaningful, sustainable results. We blend compelling content with creative concepts to keep clients in front of core constituencies, as well as new audiences. The end result: meaningful brand exposure in the target markets that matter most to our clients. From product launches to thought leadership strategies, our public relations firm’s results have shown increased organic interaction on all relevant print and digital platforms in real time.
Media Outreach
The lifeblood of lotus823’s media relations efforts is our robust network of journalists, producers, online and print editors, industry experts and influencers, bloggers, YouTubers, and more. With active involvement in leading events and influencer relationships in the consumer technology, home, food & beverage, tabletop, and lifestyle industries, we know the right audiences for your brand, and continuously engage leading press contacts with ongoing editorial calendar opportunities and timely story angles.
Influencer Marketing
Through influencers such as bloggers, vloggers, and top social media icons, we work to develop not only a strategy, but a partnership with influencers in order to tell your brand’s message in a way that traditional marketing can not. We create a solid foundation of influencers who will be cultivated and expanded upon over time ultimately serving as your brand ambassadors.
Experiential Marketing
With an array of brand activations available, such as media drops, product sampling,
stunts, guerilla marketing, product launches, and VIP events, an engaging experiential
marketing strategy is the best way to ensure consumers connect with your brand in a
fun and meaningful way. lotus823 will set your brand apart and forge relationships with
your customers through our professional experiential marketing services.
Trade Shows
Drawing from our roots in the consumer electronics, home, and lifestyle spaces, we take our cues from a plethora of markets that impact and inspire consumers. Whether it’s culinary, home, health & wellness, audio, travel, or consumer tech, our diverse market experience gives clients direct access to industry-first events and other high-profile opportunities.
The end result – relevant brand exposure that delivers consumer and
retailer affinity for your brand. From the Consumer Electronics Show (CES) and the
International Home + Housewares Show (IH+HS) to curated brand events, we keep clients top-of- mind before, during, and after events and shows.