by lotus823 | Sep 26, 2013 | Content Marketing, Social Media
Food preferences aside (I love t-bell), we can all agree on one thing about Taco Bell: they own social media. Let’s look at how they are achieving social bliss with their ‘first-mover’ mentality and crowd sourced approach to social media. Taco Bell currently ranks as...
by lotus823 | Sep 19, 2013 | Branding, Integrated Marketing, Marketing, Public Relations, Social Media
The beauty of social media is that you can instantly share anything with your friends, followers, and the world. The downside of social media is that you can instantly share anything with your friends, followers, and the world. With Twitter and Facebook, we have...
by lotus823 | Aug 28, 2013 | Pinterest, Social Media
Pinterest, the language of pop pins and pleasant pictures, is an amazing tool if you use it the right way, and most companies don’t. Why, you may ask? It develops its own momentum in a very accelerated way if you tap into things intrinsically “Pinteresty,” and if...
by lotus823 | Aug 22, 2013 | Integrated Marketing, LinkedIn, Social Media
Statistics show that 90% of organizations have social media profiles. If you are part of the 10% failing to have a social media presence for your organization, this can put you at a significant disadvantage. However, there is a difference between participation and...
by lotus823 | Aug 21, 2013 | Integrated Marketing, Public Relations, Social Media
As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven through all of them – the need to build and nurture relationships. ...
by lotus823 | Aug 19, 2013 | Social Media
We recently met with Vine celebrity Matty Cox to get an insider’s perspective on the potential for video apps and what barriers people have been breaking through 6-second video clips. Innovative social media content is essential to any brand, so who better to talk to...
