by lotus823 | Apr 24, 2014 | Social Media
Admit it, whether you were lying in bed with your dog or out at the bar with friends, you have snapped a selfie at least once in your life. It’s okay, don’t be ashamed, selfies are awesome. After all, the Oxford Dictionary word of the year for 2013 was “selfie”....
by lotus823 | Apr 23, 2014 | Content Marketing, Digital Marketing, Social Media
One of the biggest days on the startup calendar is April 24, 2014. That’s because it’s NY TechDay 2014! Here’s a look at the NY TechDay experience from last year: NY TechDay 2013 from The Startup Companies Inc. on Vimeo. What to Expect This Year NY TechDay 2014 will...
by lotus823 | Apr 22, 2014 | Content Marketing, Digital Marketing, Social Media
“We live in a visual world. Use a picture to draw in more readers.” –Michael Hyatt, during his 7 Rules to Writing Blog Posts That Get Read and Shared session at Social Media Marketing World 2014 We can all agree that the main goal of any content...
by lotus823 | Apr 18, 2014 | Social Media
Gary Vaynerchuk, a social media marketing brand consultant, spoke out against shameless sales pitches on social channels at the Ad Age Digital Conference earlier this week. Ask yourself, how frequently is your social media strategy about pitching product? If you...
by lotus823 | Apr 14, 2014 | Public Relations, Social Media
There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According to Forbes, “It is, without question, one of the most effective and efficient ways to generate new...
by lotus823 | Apr 7, 2014 | Digital Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media
So, you have a cool product or offer an amazing service. You know it, but how do you get your target audience to know it? Simple: marketing. If you put your passion and money into your product or service, but have little to no marketing experience, you’re probably...