by lotus823 | Dec 3, 2015 | Awards, Content Marketing, Digital Marketing, Public Relations, Social Media
Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media relations and content marketing. In November, PR News acknowledged lotus823 at its two annual...
by lotus823 | Nov 16, 2015 | Advertising, Digital Marketing, Social Media
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with various forms of social media, including Facebook,...
by lotus823 | Oct 13, 2015 | Social Media
With 2016 presidential campaigns kicking into high gear, campaign teams are searching for the most effective way to advertise their candidate. Today’s campaigns utilize social media more than ever before. In past elections, candidates were limited to Facebook and...
by lotus823 | Oct 7, 2015 | Digital Marketing, Holiday, Social Media
Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks were putting on sunblock, I was planning for the biggest selling season of the...
by lotus823 | Oct 5, 2015 | lotus823 Clients, Public Relations, Social Media
At lotus823, an award winning integrated marketing agency based in New Jersey, we are proud to announce the expansion of our client portfolio with the addition of two new clients – Gumdrop Cases and Maverick Industries. We continue to see demand for our integrated...
by lotus823 | Sep 21, 2015 | Social Media
Earlier this month Disney launched a marketing campaign of epic proportions. The worldwide marketing blitz leading to the December release of Star Wars Episode VII: The Force Awakens officially kicked off on September 4, otherwise known as #ForceFriday. Stores around...
