PR Strategies That Work for B2B and B2C Clients

PR Strategies That Work for B2B and B2C Clients

As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and services from consumer electronics to AV solutions. While many people would consider...
The Elements of Planning a Media Event

The Elements of Planning a Media Event

Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that the event is complete, and deemed a success by both the client and the media, I am able to reflect and...
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