by lotus823 | Oct 1, 2014 | Digital Marketing, Marketing
Lets face it; the day where marketing via print materials were a company’s main focus is long gone. As PR agencies send press releases through email and prefer digital media kits to mailing hefty brochures, does this mean you should take the idea of traditional print...
by lotus823 | Sep 26, 2014 | Marketing, Public Relations
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be it at work or in my personal life. TED is a non-profit organization devoted to “ideas worth spreading.” They...
by lotus823 | Aug 5, 2014 | Blogs, Branding, Crowdfunding, Marketing
July has been a month focused on branding. We’re talking personal, professional and product branding. If you missed any of this month’s PR and digital marketing news, we have it all right...
by lotus823 | Jul 28, 2014 | Marketing
I’m standing in my pantry, looking at a shelf of wine bottles, surveying each of the labels as if I’m picking out a work of art. “Well, do you like red?” I ask my friend. “Sure, I mean I don’t know anything about wine. I’ll drink anything! You probably know more than...
by lotus823 | Jul 22, 2014 | lotus823 Clients, Marketing
lotus823, a New Jersey-based PR and digital marketing agency, is pleased to announce the addition of Life n Soul, a pioneer in innovative and stylish Bluetooth gadgets and audio devices, to its growing client roster. lotus823 will support Life n Soul with a blend of...
by lotus823 | Jun 4, 2014 | Branding, Digital Marketing, Marketing
In my last installment of the best in branding and PR, I noted that when a branding strategy is top notch, consumers are not only sold but they may even apply a willing suspension of disbelief for the product’s story. This time, we’re taking it to the next level....
