by lotus823 | Jul 12, 2016 | Integrated Marketing
Summertime is often met with a slower-paced schedule. While this may or may not be true depending on your client base, you will likely find an hour or two here and there surrounding holiday weekends and client vacations where you’re not on a tight deadline. At...
by lotus823 | Jun 30, 2016 | Experiential Marketing, Integrated Marketing
We’ve heard it again and again – storytelling is key for your brand’s marketing strategy. However, with all the forms of media at our fingertips, it can be difficult to cut through the noise. From the days of the brilliant ad men in the 1960s to today’s revolutionary...
by lotus823 | Apr 28, 2016 | Content Marketing, Hispanic Marketing, Integrated Marketing
Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31% of the population. Knowing these statistics, it’s no wonder marketers are constantly trying to...
by lotus823 | Apr 19, 2016 | Integrated Marketing, lotus823 Clients, Public Relations
lotus823 is proud to announce our latest award win in Bulldog Reporter’s 2015 Bulldog Digital/Social PR Awards program! Our agency won a Silver Bulldog Award in the “Best Use of Digital/Social for a Consumer Technology Campaign” category for our work with...
by lotus823 | Apr 12, 2016 | Business Development, Experiential Marketing, Hispanic Marketing, Integrated Marketing, lotus latino
Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms and technologies when it comes to social media, mobile and e-commerce, we can see how a...
by lotus823 | Apr 5, 2016 | Content Marketing, Digital Marketing, Facebook, Instagram, Integrated Marketing, Social Media, Twitter
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space this month. Let’s take a look back at some of the topics we thought were relevant in March: What is...
