2022 Year in Review: How Our Clients Reached Over 48 Billion People

2022 was another successful year for both our team and our clients. As an integrated marketing agency, we offer our partners a full range of services, including public relations, influencer collaborations, digital marketing, content creation, trade show support, and so much more. Looking at our collective results, we delivered for our clients this past year…

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How to Make the Most of New-Age Advertising

We asked in a previous blog post of ours, what is the next big change in new age advertising? Since 2015, there has been exciting new features and tools to help brands engage with their target audience, such as using influencer ads, shop live features, and shop now click buttons. Here are a few tips…

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CES 2023 in Review: The Most Influential Tech We Saw

This past weekend, the Consumer Electronics Show (CES) returned to Las Vegas for another year, giving it’s 115,000 attendees a first-look at all of the innovative and new technologies we have to look forward to as we move through 2023. Keep reading on for the best in show highlights!   On-Site CES Client Highlights Audio-Technica…

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The Dos and Don’ts of Media Training

Whether you’re an executive or part of your company’s public relations team, there will come a time when you will be asked to speak on behalf of your company. With the help of media training, business professionals can prepare a variety of different tactics in order to ensure a positive, successful interview. If you were…

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2023 Housewares Industry Trends: How Consumers Are Embracing Life’s Moments

Home and houseware products make great gifts for any occasion, but they really make an impact for life-changing moments, such as weddings, housewarmings, baby showers, and retirements. Sponsored by Newell Brands, survey results of the 2023 International Housewares Association (IHA) Occasions Report provide insight on the opportunities for brands in the home and housewares space…

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The 3 Best Marketing Strategies of 2022

With 2023 just a few weeks away, now is the time to reflect on the year behind us. 2022 was filled with developments in apps, trends, and advances in technology. Here are the strategies that took 2022 by storm that will likely continue to see growth in the new year.   Authenticity When it comes…

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November Highlights: Digital Marketing & Industry News

The hustle and bustle of the holiday season has arrived, and social media platforms are doing everything they can to help you navigate! This past month, apps have made updates that seem simple, but make a huge difference in our everyday lives. Continue reading for a quick recap of the latest changes in digital marketing…

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Post-Crisis Recovery: Steps for Moving Forward

Experiencing a crisis can be an overwhelming experience. However, ensuring this opportunity is used as a learning opportunity to prepare for future crises can be extremely helpful. Now that you have a full understanding of crisis preparedness and management, there are many steps organizations can take to regroup and move forward in the post-crisis stage….

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