With technology products and trends constantly evolving, consumers are always looking for the next best thing to increase productivity and make life easier. Trend Hunter has released its free 2024 Trend Report, highlighting the latest in forecasted opportunities and insights for the technology industry. Learn more about what’s been trending and what to expect in…
As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is everything you need to know from the last month. Social Media Updates Meta Introduces “Threads” Meta’s Twitter alternative, “Threads” is the latest app to be…
Read On from July Highlights: Digital Marketing & Industry News
According to the American Pet Products Association, 66% of households own a pet in the U.S., that’s 86.9 million homes! Pet owners know, your furry friend is considered family and they deserve only the best products, food, and more! That’s why it isn’t surprising Americans spent a total of $136.8 billion on their pets in…
As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers will collectively spend over $4.5 billion on influencers in 2023. Check out these 4 influencer marketing trends to tap into this year! Video Content …
Read On from 4 Influencer Marketing Trends Taking Over in 2023
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he sits down with Jenna Gaudio, Co-President at Vydia, a media technology company. Jenna speaks about the importance of having a growth mindset, where her curiosity comes from, and why failure is a victory in disguise. Episode Transcript David…
With June nearly behind us, we’re bringing you up to speed on the most significant developments that have been shaping the landscape over the past month. From the latest feature updates on popular platforms to emerging trends and strategies that are reshaping the way brands engage with their audiences, we’ve got you covered. Continue reading…
Read On from June Highlights: Digital Marketing & Industry News
There is no doubt that email marketing is a great technique when it comes to engaging with current or future clientele. While writing an email may seem simple enough, creating and crafting an effective email copy is what garners interest, business, and forms long lasting relationships. It may seem like an overwhelming task, but the…
The International Housewares Association’s (IHA) latest 2023 Market Watch Report highlights the consumer trends that drive home and housewares success. According to the report, 54% of consumers are eating at home more often and 35% of consumers plan to entertain at home more often, leaving plenty of opportunity for home and houseware brands to flourish…
Read On from 2023 Consumer Trends: 5 Lifestyle Factors Driving Purchase Decision
Amazon’s Prime Day 48-hour sales event is the company’s largest sale of the year. During last year’s event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon Prime Day feels close as we are nearing summer. Here is everything you need to…
Read On from Amazon Prime Day 2023: Everything You Need to Know
In this episode… Join David Hernandez, host of There’s Always a Lyric, in his interview with Alan Kraft, Chief Revenue Officer at The Media Horizons Companies. Alan shares the story about his company’s acquisition, the importance of working with good people, experiencing full circle moments, the state of direct-to-consumer marketing, and more. Episode…
Read On from And the Cat’s in the Cradle and the Silver Spoon
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
