As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers will collectively spend over $4.5 billion on influencers in 2023. Check out these 4 influencer marketing trends to tap into this year! Video Content …
Read On from 4 Influencer Marketing Trends Taking Over in 2023
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he sits down with Jenna Gaudio, Co-President at Vydia, a media technology company. Jenna speaks about the importance of having a growth mindset, where her curiosity comes from, and why failure is a victory in disguise. Episode Transcript David…
With June nearly behind us, we’re bringing you up to speed on the most significant developments that have been shaping the landscape over the past month. From the latest feature updates on popular platforms to emerging trends and strategies that are reshaping the way brands engage with their audiences, we’ve got you covered. Continue reading…
Read On from June Highlights: Digital Marketing & Industry News
There is no doubt that email marketing is a great technique when it comes to engaging with current or future clientele. While writing an email may seem simple enough, creating and crafting an effective email copy is what garners interest, business, and forms long lasting relationships. It may seem like an overwhelming task, but the…
The International Housewares Association’s (IHA) latest 2023 Market Watch Report highlights the consumer trends that drive home and housewares success. According to the report, 54% of consumers are eating at home more often and 35% of consumers plan to entertain at home more often, leaving plenty of opportunity for home and houseware brands to flourish…
Read On from 2023 Consumer Trends: 5 Lifestyle Factors Driving Purchase Decision
Amazon’s Prime Day 48-hour sales event is the company’s largest sale of the year. During last year’s event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon Prime Day feels close as we are nearing summer. Here is everything you need to…
Read On from Amazon Prime Day 2023: Everything You Need to Know
In this episode… Join David Hernandez, host of There’s Always a Lyric, in his interview with Alan Kraft, Chief Revenue Officer at The Media Horizons Companies. Alan shares the story about his company’s acquisition, the importance of working with good people, experiencing full circle moments, the state of direct-to-consumer marketing, and more. Episode…
Read On from And the Cat’s in the Cradle and the Silver Spoon
Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to know that is new from this past month. Social…
Read On from May Highlights: Digital Marketing & Industry News
There are around 4 billion daily email users according to Statista, and this number is projected to grow to 4.6 billion by 2025. Utilizing email in your marketing strategy is a quick and ensured way that you are reaching customers and encouraging them to shop again. However, making sure they sign up for your email…
Read On from 5 Best Practices for Creating Email Sign-up Forms
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds valuable advertising real estate. There is a unique opportunity with Pinterest as it serves as both a social media platform and a search engine. Knowing…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
