Amazon’s Prime Day 48-hour sales event is the company’s largest sale of the year. During last year’s event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon Prime Day feels close as we are nearing summer. Here is everything you need to…
Read On from Amazon Prime Day 2023: Everything You Need to Know
In this episode… Join David Hernandez, host of There’s Always a Lyric, in his interview with Alan Kraft, Chief Revenue Officer at The Media Horizons Companies. Alan shares the story about his company’s acquisition, the importance of working with good people, experiencing full circle moments, the state of direct-to-consumer marketing, and more. Episode…
Read On from And the Cat’s in the Cradle and the Silver Spoon
Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to know that is new from this past month. Social…
Read On from May Highlights: Digital Marketing & Industry News
There are around 4 billion daily email users according to Statista, and this number is projected to grow to 4.6 billion by 2025. Utilizing email in your marketing strategy is a quick and ensured way that you are reaching customers and encouraging them to shop again. However, making sure they sign up for your email…
Read On from 5 Best Practices for Creating Email Sign-up Forms
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds valuable advertising real estate. There is a unique opportunity with Pinterest as it serves as both a social media platform and a search engine. Knowing…
In this episode… Join David Hernandez, host of There’s Always a Lyric, in an insightful conversation with Ralph Quintero, a Founder, Advisor, Investor, Strategist, and passionate Storyteller. Ralph shares his journey as a Miami DJ turned entrepreneur in the Web3 and NFT space, with the support of his family, friends, and mentors. …
Read On from You Only Get One Shot, Do Not Miss Your Chance to Blow
Mother’s Day is the perfect time to reflect on your policies and benefits to evaluate how well you’re doing at accommodating the parents on your team. Millennials currently account for 25% of all parents but this number is expected to jump to 80% over the next decade. Learn more about how to start planning…
Read On from The Working Mom: Balancing a Career & Parenthood
Time to celebrate that lotus823 is one of the 2023 Inc. Best Workplaces for a consecutive year! As a company that truly believes in our culture, core values, and that our employees are our most important resource, we are proud to have cultivated a supportive climate where our team truly enjoys the work they…
Read On from lotus823 Named to Inc.’s Best Workplaces List For the Second Year in a Row
Is your business looking to expand its marketing and advertising efforts? Social media has grown into a powerful tool that advertisers can use to target and reach new customers. Facebook, one of the largest social media platforms, offers advertisers a variety of different advertising options and has its own unique advantages. Before diving into your…
Read On from Advertising on Facebook: How to Create a Successful Campaign
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot of movement this past month from our everyday social media and search engine tools. Read on for all the latest updates! Social Media Updates…
Read On from April Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
