With 2023 just a few weeks away, now is the time to reflect on the year behind us. 2022 was filled with developments in apps, trends, and advances in technology. Here are the strategies that took 2022 by storm that will likely continue to see growth in the new year.
Authenticity
When it comes to influencers and brand culture, consumers seem to care more and more about the realness and authenticity of who they follow and support. 86% of consumers prefer an authentic brand image and 83% of shoppers prefer to buy from brands that they trust. The days of the perfect image are behind us, as realness and transparency in posts increase the importance of purchasing decisions. Even on an individual scale, the rise of BeReal has proven that we do not have to put in hours of editing and effort into our posts. Showcasing that our lives aren’t as exciting as we portray on social media, and we can appreciate seeing our friends simply be real with us. Instagram, TikTok, and Snapchat have also added features throughout the year to compete with the new app.
AR Marketing
AR has become a helpful way for customers to virtually shop. Platforms such as Amazon and Snapchat use AR technology for marketing, allowing consumers to virtually see products in their own home, or on their body, before committing to a purchase. Most recently, AR marketing has been added to Google’s platform to shop for beauty products and shoes. We can expect to see more AR ads and filters in the years to come.
Live-Stream Shopping
Influencers can go live on TikTok, Amazon, and Facebook to promote products, answer questions, and viewers can buy straight from the livestream. This is like QVC, the flagship shopping channel, but on social media starring your favorite influencers! More trends, such as this, will continue to expand as the influencer market becomes increasingly more crucial to brand marketing.
Wondering how to implement these tactics into your 2023 marketing strategy? Contact us for help reaching your ecommerce goals!