Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to know that is new from this past month. Social…
Read On from May Highlights: Digital Marketing & Industry News
There are around 4 billion daily email users according to Statista, and this number is projected to grow to 4.6 billion by 2025. Utilizing email in your marketing strategy is a quick and ensured way that you are reaching customers and encouraging them to shop again. However, making sure they sign up for your email…
Read On from 5 Best Practices for Creating Email Sign-up Forms
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds valuable advertising real estate. There is a unique opportunity with Pinterest as it serves as both a social media platform and a search engine. Knowing…
In this episode… Join David Hernandez, host of There’s Always a Lyric, in an insightful conversation with Ralph Quintero, a Founder, Advisor, Investor, Strategist, and passionate Storyteller. Ralph shares his journey as a Miami DJ turned entrepreneur in the Web3 and NFT space, with the support of his family, friends, and mentors. …
Read On from You Only Get One Shot, Do Not Miss Your Chance to Blow
Mother’s Day is the perfect time to reflect on your policies and benefits to evaluate how well you’re doing at accommodating the parents on your team. Millennials currently account for 25% of all parents but this number is expected to jump to 80% over the next decade. Learn more about how to start planning…
Read On from The Working Mom: Balancing a Career & Parenthood
Time to celebrate that lotus823 is one of the 2023 Inc. Best Workplaces for a consecutive year! As a company that truly believes in our culture, core values, and that our employees are our most important resource, we are proud to have cultivated a supportive climate where our team truly enjoys the work they…
Read On from lotus823 Named to Inc.’s Best Workplaces List For the Second Year in a Row
Is your business looking to expand its marketing and advertising efforts? Social media has grown into a powerful tool that advertisers can use to target and reach new customers. Facebook, one of the largest social media platforms, offers advertisers a variety of different advertising options and has its own unique advantages. Before diving into your…
Read On from Advertising on Facebook: How to Create a Successful Campaign
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot of movement this past month from our everyday social media and search engine tools. Read on for all the latest updates! Social Media Updates…
Read On from April Highlights: Digital Marketing & Industry News
Email marketing is a great way to form and maintain connections, while also being an opportunity for your company to showcase clear branding. Design is another form of communication that can reinforce your brand’s message. Making intentional choices when creating email templates allows your external communication to share the most essential information while also being…
Read On from 6 Design Elements for Successful Email Marketing
“Get to Know Your Customers Day” lands on the third Thursday of January, April, July, and October, which is the perfect reminder for businesses to celebrate their target audience and prioritize building customer loyalty. We covered this topic back in 2021 with tips on how to reach out to patrons, but now it is time…
Read On from 4 Ways to Celebrate “Get to Know Your Customers Day”
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
