September Highlights: Digital Marketing and Industry News
As the days grow shorter and the autumn leaves begin to fall, it's time to reflect on the innovation, strategy, and industry developments that have emerged in the last month. Continue reading for September’s digital marketing and industry highlights! Social...
The History of Amazon Prime Day
Amazon Prime Day has coined itself as a major and historic retail holiday. Exclusively for Prime members, this global ecommerce shopping event is highly-anticipated every year. Learn more about the history and future of Amazon Prime Day below! Prime Day’s Early Years:...
August Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout August, Facebook expanded ecommerce features across platforms, TikTok revealed its total number of US users, and YouTube explained why it’s been removing far more videos than usual. Learn more about the latest updates in the industry roundup below! Social...
The Power of Affiliate Marketing in 2020
Affiliate marketing is a performance-based advertising option that is growing rapidly and the nearly 12 billion dollar industry is projected to not slow down in the years to come. While we continue to face a year filled with many uncertainties, it has been proven that...
Case Study Spotlight: Roborock
Through our strategic public relations approach, we have garnered extensive media coverage and brand recognition for our clients. Check out how we helped Roborock, a home robotics company, receive more than 770.9 million potential media impressions in just three...
How to Use Viral Trending Topics to Your Brand’s Advantage
It is every digital marketer’s dream to create content that goes viral. While the odds of going viral are slim, it is highly effective for your brand to join in on trending topics online. By incorporating timely and engaging content, you’re able to show off your...
lotus823 Celebrates 10 Years Excellence
August marks our very own 10th anniversary of lotus823 and we couldn’t be prouder to have delivered integrated marketing services to a variety of clients, ranging from start-ups to large brands across numerous industries since our founding in 2010. Join us as we take...