Through our strategic public relations approach, we have garnered extensive media coverage and brand recognition for our clients. Check out how we helped Roborock, a home robotics company, receive more than 770.9 million potential media impressions in just three months below!
Background
Roborock, the developers of advanced home robotics, designs a range of vacuums in order to allow homeowners to spend more time doing what they love. In 2020, Roborock began a partnership with lotus823 to manage the brand’s public relations activities surrounding the launch of the brand’s first cordless stick vacuum, the H6.
Strategy
In order to meet objectives set up by Roborock and our team, we established and executed a comprehensive public relations plan for meaningful brand exposure in the target markets. Through our efforts, we actively curated tailored media lists, developed pitches and messaging, submitted to editorial opportunities, and conducted extensive media outreach.
Challenge
As the launch began as an Amazon exclusive, our team focused on editors in the hopes of eventually having the product pulled into editorial highlights on the platform. We additionally targeted lifestyle, family, trade, tech, and other publications as part of the comprehensive PR launch campaign.
This media outreach approach provided a strategic means to generate awareness about the new H6 vacuum and position Roborock as a desirable and trusted lifestyle brand that consumers would feel comfortable investing in.
Results
Over the course of our three-month partnership, we secured media placements in top tier media publications such as Good Housekeeping, Rolling Stone, MSN, iMore, Dwell, Design Milk, The Ladders, SPY, and many others.
As a result of our efforts, we built awareness for Roborock’s all-new handheld vacuum product line by garnering press coverage through our relationships with top-tier journalists, editors, and industry experts. Collectively, these efforts resulted in more than 770.9 million potential media impressions for the brand.
To learn more about our public relations strategy and our results with Roborock, view our full case study.