Every Day Above Ground Is a Great Day, Remember That
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life...
4 Tips on Getting to Know Your Customers Better
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is because, especially in today's market, finding your target audience is the foundation of every...
The Value of Media Training for Business Professionals
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an interview, and far more have never worked with the media. Talking to the media is a great...
September Highlights: Digital Marketing & Industry News
September has brought us back into routine while social media and Google updates continue to change the game. If you are looking to keep up to date on the latest digital marketing and industry news, you’ve come to the right place. Continue reading on! Social...
Understanding Crisis Preparedness and Management
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to the situation that it may be facing. In the pre-crisis stage, crisis communication involves...
4 Tips for Marketing to Gen Z the Right Way
Gen Z, those born between 1996 and 2015, now make up about 40% of the consumer market with approximately $360 billion in disposable income, according to Bloomberg. With this information in mind, it’s no surprise that Gen Z is a major audience for businesses to reach....
Housewares Industry Trends & Highlights in 2022
Home is a place of comfort where every item contributes to the happiness and wellness of you and your family. Since the pandemic, homecare and comfort have become increasingly important as more people are staying home. HomePage News created a first annual Consumer...