Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to increase leads and reach new customers through cost-per-click ads. Before getting started on…
Read On from Factors to Consider When Planning a Google Ads Strategy
Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs ongoing in the industry, we want to keep you as informed as possible to enable you to make the best decisions for your brand. Keep…
Read On from January Highlights: Digital Marketing & Industry News
The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands of products that span the home and housewares sectors. As time passes, so will key show and editorial opportunities. Check out our list below of…
Read On from The Inspired Home Show 2022: Deadlines Exhibitors Need to Know
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market research, data is gathered and analyzed to learn and better understand a market. This information helps a business to make informed decisions regarding its customer…
Read On from How Custom Market Research Can Benefit Your Business
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with over 40,000 attendees in-person, while many others attended digitally. Here are…
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs, these updates may help play a role in making decisions that affect your brand’s marketing strategy. Read on to stay up to date with just…
Read On from December Highlights: Digital Marketing & Industry News
Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion. In a society that is dominated by advertisements daily, it might seem like competition is growing left and right. Google, the most used search engine…
As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that are important to cover, but you should make sure your brand, at minimum, is executing the below strategies as you will likely see these evolving…
Read On from Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns
As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in handy–essentially it is a tool used to plan, monitor, and streamline all content activity related to your brand. We have all used calendars, whether physical…
Read On from Planning for 2022: Content Calendar Best Practices
Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates to their AdSense policy. Learn more about November’s social media and industry updates below! Social Media Social Media Comes for QVC Now more…
Read On from November Highlights: Digital Marketing & Industry News
August 18, 2025
We get it. Creating content is exciting. It’s creative, fast-paced, and gives your brand a voice in the conversation. But here’s the thing… without a solid strategy behind it, content can easily become noise in a very crowded space. In today’s digital era, people are bombarded with messages from all directions. If your content isn’t...
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
