In 2022, the influencer market is projected to expand to a $16.4 billion industry. It seems like more consumers are turning to social media every day and unknowingly are being influenced to buy from trusted people on the platforms. 60% of marketers shared that influencer content out-performs branded posts. Continue reading to learn how to…
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Over the last two decades, Google advertising has become a marketing norm and a familiar term worldwide. Coming from such a credible search engine with an expansive reach of over 5 billion search queries a day, no wonder Google Ads are touted as a tried-and-true practice for marketers in every industry. With more and more…
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This past month we have seen updates on social media and in the digital marketing industry that will assist many companies in creating more brand exposure. Continue reading below to learn how these updates can have an impact on your business! Social Media Updates YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce…
Read On from May Highlights: Digital Marketing & Industry News
Amazon is a great platform to get your product seen by millions of people every day. As a member of the Amazon Brand Registry, you can take advantage of tools such as Amazon Storefront to make your product stand out in the crowd. What is an Amazon Storefront, you may ask? It is a small…
With over a billion Google searches per day, it’s important to have a solid Google Search campaign in order to reach the right audience at the right time. If you’re just getting started, check out our Google Advertising 101 blog post. If you’re ready to launch your Google Search campaign, continue reading! The Benefits of…
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Amazon has given the world easy access to essentially every product, but how can brands make themselves known among all the competitors? Amazon A+ content is a feature offered to sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain…
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RED BANK, N.J. – May 10, 2022 – lotus823 has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating…
Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out to, and how to capture their attention. With the wide media landscape, it is important to narrow down your outreach and find both the right…
Everyday media and technology are changing. As always, it is important to stay up to date on the latest industry news to plan your marketing strategy ahead of time. Continue reading below to learn more about this month’s highlights in social media and industry news. Social Media Updates Elon Musk Buys Twitter –…
Read On from April Highlights: Digital Marketing & Industry News
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their cart is considered a micro conversion. On the other hand, when a visitor makes a purchase or signs up for a subscription, this is called…
Read On from 5 Conversion Rate Optimization (CRO) Best Practices
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
