As summer is ending and it’s the return of back-to-school, social media platforms and search engines are adding the necessary updates to ensure a successful end to the year. Here are all the digital marketing updates and industry news from the past month you need to know! Social Media Updates Platforms Respond to ‘BeReal’…
Read On from August Highlights: Digital Marketing & Industry News
CES 2023 is just a few months away and technology companies around the globe are gearing up to showcase their latest innovations at the international show. Last year, we gave you a first look at CES 2022 along with the history and significance of the Consumer Technology Association’s (CTA) owned and produced show. With the…
Interest remains high for many consumer electronics products relative to pre-pandemic years, showing that consumer technology will remain relevant and resilient in the year to come. Electronics such as smartphones, computers, and TVs help keep us connected and entertained from the comfort of our homes. However, the Consumer Technology Association (CTA) is predicting a decline…
Read On from Consumer Electronics Industry Trends & Highlights in 2022
Pets play a big role in every family, and as pet parents we want to ensure they live a long, healthy, and happy life. According to the 2021-2022 National Pet Owners Survey from the American Pet Products Association (APPA), 70% of American households own a pet. The pet industry consists of many significant branches, including…
Read On from Pet Industry Marketing: 4 Tips to Maximize Your Efforts
Even though the summer is the time for people to relax and unwind, social media has not. Platforms such as YouTube, Pinterest, and TikTok have not slowed down in terms of updates and new features. Here is all you need to know about the latest in digital marketing and industry news from this past month!…
Read On from July Highlights: Digital Marketing & Industry News
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit, content calendar, brainstorm session, or just general input, continue reading to see how hiring a marketing agency can be an asset to your business through…
Read On from Why You Should Hire an Agency for Service Consultation
Trade shows may seem like an out dated experience, but they still are essential for building your brand and business. These industry-specific events provide valuable face time for companies around the world, and offer the chance to connect with high-profile press contacts, potential partners, and other businesses. Here are 5 reasons why you needs to…
Read On from 5 Reasons Why Trade Shows Can Be Valuable for Business
For those who want to grow their businesses and reach out to a wider audience, Google Display ads are a great solution. With a collection of over 200 million sites, apps, and videos where Google ads can appear and a network reaching 90% of global internet users, Google Display ads provide an opportunity for businesses…
Read On from How to Reach More People Through Google Display Ads
The weather isn’t the only thing heating up this past month! Social media companies are continuously trying to keep users interested by providing updates and making improvements to their platforms. Read on for all the important social media and industry news from June that you need to know about. Social Media Updates Elon Musk…
Read On from June Highlights: Digital Marketing & Industry News
The holidays are the biggest sales season of the year, and for many shoppers the hunt for the best gifts and deals starts early. During the 2021 season, 43% of people shared that they would start their holiday shopping before the end of October. This means your brand and products needs to be receiving coverage…
Read On from 5 Tips to Holiday Gift Guide Pitching From PR Pros
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
