by Elaina Whelan | Jul 28, 2020 | Integrated Marketing Monthly Roundup
Throughout July, YouTube continued to test immersive product experiences, Instagram introduced an ecommerce hub called Instagram Shop, and WhatsApp released new QR codes for small businesses. Learn more about the latest updates in the industry roundup below! Social...
by Elaina Whelan | Jul 16, 2020 | Case Study Spotlight, Influencer Marketing
Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in the audio gear space, receive more than 7.2...
by Elaina Whelan | Jun 30, 2020 | Integrated Marketing Monthly Roundup, Social Media Marketing
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the app. Learn more about the latest updates in the...
by Elaina Whelan | Jun 25, 2020 | Influencer Marketing
As 63% of marketers intend to increase their influencer marketing budget in the next year, rising platforms such as TikTok may just be the driving force behind reaching niche audiences. From identifying if your brand’s target audience is currently on the video-sharing...
by Elaina Whelan | Jun 8, 2020 | Case Study Spotlight, Integrated Marketing
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media...