Why Brands Should Leverage TikTok for Influencer Marketing

Why Brands Should Leverage TikTok for Influencer Marketing

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]As 63% of marketers intend to increase their influencer marketing budget in the next year, rising platforms such as TikTok may just be the driving force behind reaching niche audiences. From identifying if your brand’s target audience is…

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Case Study Spotlight: Zavor

Case Study Spotlight: Zavor

Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media advertising, and influencer activations, check out how we grew Zavor’s brand presence both online and offline! Background Zavor, an…

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Case Study Spotlight: The Fulham Group

Case Study Spotlight: The Fulham Group

Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home and grilling manufacturer, receive more than 2.4 million impressions as a result of one brand ambassadorship program below! Background The Fulham Group, a fast-growing consumer…

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The Core Four: Top Social Media Platforms for Influencer Marketing

The Core Four: Top Social Media Platforms for Influencer Marketing

As a component of most brand strategies, any modern-day marketing mogul understands the value of influencer marketing. In fact, 2019 reports indicate that 92% of people believe influencer marketing to be an effective form of marketing and 86% of marketers have dedicated a portion of their budget to influencer marketing. Social media influencers allow brands…

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Paid & Organic Influencers: Pros, Cons, & Everything in Between

Paid & Organic Influencers: Pros, Cons, & Everything in Between

Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the content produced by influencers and ways to maximize a partnership. Continuing…

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Social Media Influencers We Love

Social Influencers

At lotus823, social media isn’t just a job – it’s a lifestyle. Social media has bridged the gap between the A-list folks and the every day people (us). It has made the average person into a celebrity. Pretty cool if you think about it! From Facebook to Snapchat to Instagram, we’re all connected and “friends”…

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6 Influencers to Look Out for at CES 2017

6 Influencers to Look Out for at CES 2017

Now that you’ve begun planning for CES 2017, it’s time to start thinking about your goals. Of course, the main goal of any consumer electronics brand attending this monstrous tradeshow is to increase exposure. What better way to do that than to make some worthwhile connections with media professionals and outlets who can put your…

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Tips for Success: 4 Questions to Start off your Brand Ambassador Program

Tips for Success: 4 Questions to Start off your Brand Ambassador Program

We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these recognizable folks to amplify their message surrounding one-off campaigns or long-term…

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