Tag: pr strategy

Best Practices for PR Pitching – Q4 and Beyond

by lotus823 Staff

Best Practices for PR Pitching - Q4 and Beyond

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|54px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|27px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2.2″]In the world of PR and lifestyle brands, Q4 kicks off the peak holiday season for short-lead media. That means we have about a two-month window (until late October) to curate press lists, fact check product copy, and finalize images to ensure…

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Public Relations Planning for Q4: The CES Edition

by lotus823 Staff

Public Relations Planning for Q4: The CES Edition

Happy summer, folks! As Nancy put it best, while most these days are focused on slathering onsunblock and hitting the beach, over here, we’re hyper-focused on prepping our brands’ strategies surrounding holiday sales and preparing for the Consumer Electronics Show (CES). For those who know me or lotus823, we tend to be quite CES marketing…

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lotus823 Claims a Pyramid Award and Honorable Mention at This Year’s PRSA Pyramid Awards

by lotus823 Staff

lotus823 Claims a Pyramid Award and Honorable Mention at This Year’s PRSA Pyramid Awards

It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many folks. From trade shows to product launches, crowdfunding campaigns, and even prepping for holiday editorial opportunities, the lotus823 PR team has been propelling forward in…

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The Public Relations Society of America’s Pyramid Awards

by lotus823 Staff

The Public Relations Society of America’s Pyramid Awards

As a PR specialist so much of life is spent in go-mode. And, slowing down to stop and smell the roses is not always part of my regular routine. This week we were blessed to have the opportunity to do so and what better reason to do so than to be honored for excellence in…

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Finding Similarities: PR Campaigns and Wedding Planning

by lotus823 Staff

Finding Similarities: PR Campaigns and Wedding Planning

Oftentimes, we lead two different lives – our professional life and our personal life. We usually focus on different activities in each life and do not find similarities in what we do in our free time with what we do at work. As both a PR specialist and a bride-to-be, however, I have started to…

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The Best in Branding and PR: Little White Product Lies

by lotus823 Staff

The Best in Branding and PR: Little White Product Lies

A successful branding strategy takes into consideration the target audience, your value proposition and how to best convert a customer into a sale. Easier said than done of course, but when done right, consumers are not only sold, but they may even apply a willing suspension of disbelief for the product’s story. And, if we…

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Growing Your Brand With PR Through Thought Leadership

by lotus823 Staff

Growing Your Brand With PR Through Thought Leadership

There are many benefits associated with being a thought leader – a person or individual that is well known and seen as a trusted expert on a particular topic. According to Forbes, “It is, without question, one of the most effective and efficient ways to generate new business from new clients as well as from…

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