Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the circus. I don’t spend my days flying high under the big top; however, I like to think I came pretty close with my career in…
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to pull as much data from each channel that is physically possible before making strategic decisions in marketing a brand. While data is key in integrated…
Read On from Top 5 Data Tools For Your Integrated Marketing Team
After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also about “Spirit Junkie” Gabrielle Bernstein and her positive affirmations. Us sass monsters out there try to toughen up before reaching for these affirmations but it’s…
Read On from How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for video marketing, the latest social media craze). With the birth of…
Read On from Marketing Lessons to Learn from the Royal Family
I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the SEO specialists passed around convoluted keyword reports at the end of every department meeting that wasn’t really digested but anyone who was actually developing the…
Integrated marketing, social media marketing specifically, is an ocean, and no site is an island. At our integrated marketing agency, we understand that when you drop a piece of data into the water, its ripples emanate outwards, far beyond the plane of your site and even related sites. It’s important to think of modern marketing…
Read On from Making Waves in Integrated Marketing with lotus823
At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information across all media is extremely important. Social media platforms are ever changing, syncing with some (and not others) and competing with one another. It’s important…
Read On from The Video Marketing Battle: From YouTube to Vine and More
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in March of 2013, it was the vehicle through which major world news was delivered – a new pope was appointed. Yes, modern communication forms immediately…
Read On from #ThrowbackThursday: Getting Back to Basics in the “Digital Age”
“How can I get more Facebook likes and Twitter followers?” Often I wonder if social media strategists like myself wince a little every time they’re asked that question. It’s a valid question, being the most obvious metric of success on your brand social page. Strategists debate with clients that website traffic and overall content impressions…
Read On from Integrating Influencer Engagement Into Your Marketing Strategy
In integrated marketing, effective content is affective content. Think of your business message as a lonely child in a vast new world, poised to embark on a spiritual journey through the digital realm a la Siddhartha. Remember that this idea, be it something you grabbed from Mashable or something you pulled from your own head,…
Some time ago the term “sass monster” came to be a part of this integrated marketing agency’s vocabulary. And, it was invented to describe me. Why? Because, sometimes I’m simply fired up about life and my quirkiness sure does come to light. May one assume this term to have a negative connotation? Certainly, but we…
Read On from The Sass Monster’s Guide to Turning Around a Bad Day
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
Read On from Why Selling to Major Retailers Could Transform Your Business
