As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven...
Marketing Lessons to Learn from the Royal Family
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms...
SEO in 2014: Go Integrated or Go Home
I was first introduced to SEO about 5 years ago while working at a large network TV dot com. The SEO team was separated from the content team and the...
Why I Love HootSuite
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas...
3 Steps to Interesting Social Media Marketing with lotus823
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is...
Making Waves in Integrated Marketing with lotus823
Integrated marketing, social media marketing specifically, is an ocean, and no site is an island. At our integrated marketing agency, we understand that when you drop a piece of data...
I’m Not Neurotic I Just Work in Integrated Marketing
My desk often sparks conversation. One may surmise I’m five years old or claim I’m the office kleptomaniac or I’m a hoarder (oh hey, two-year-old notebooks). According to Entrepreneur, the...
The Video Marketing Battle: From YouTube to Vine and More
At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information...
The Best Foods To Fuel Your Integrated Marketing Strategies
As I’ve written about again and again, us loti love food here at our integrated marketing headquarters. As for me, I love all the worst best foods: grilled cheese and...
Streamline Your Integrated Marketing Strategy
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If your...