Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able to pivot your brand’s strategy at any time….
Read On from The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of users actively researching a product or service your brand offers, then Google’s Search Network is where you will want to be advertising. What Exactly is…
Digital marketing. Content marketing. Performance marketing. Affiliate marketing. The industry is jam-packed with descriptors that can seem quite vague, especially if it’s not part of your day-to-day. On our blog we often talk about digital tactics such as influencer relations and social media content, but for one question always remains: What else can we do…
Read On from What is Affiliate Marketing?: Q&A with Digital Advertising Strategist, Anthony Berardo
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners, we’re pausing for a moment to take a look back on the stats, news, and thoughts from the month of November. Join us! The Buying…
Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks were putting on sunblock, I was planning for the biggest selling season of the year. Now as a digital marketing professional, I still find myself…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
