by lotus823 | May 1, 2014 | Conference, Marketing
The third and final day of the WOMMnext Conference in Chicago kicked off yesterday at 7:30 with a giant, recuperative breakfast spread, courtesy of the Word of Mouth Marketing Association (WOMMA) who hosted the conference. If you missed the highlights from Day 2,...
by lotus823 | Apr 29, 2014 | Conference, Marketing
An innovative take on the oldest form of marketing is on the rise. Word of mouth marketing (WOMM) concerns itself with buzz. The idea is that the right idea will be so engaging that people will talk about it with each other, with the marketer just knocking over the...
