by lotus823 | Jan 5, 2021 | Digital Marketing, Marketing, Public Relations
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However,...
by lotus823 | Dec 23, 2020 | Case Study Spotlight, Public Relations
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an in-depth public relations campaign and conducted strategic media...
by lotus823 | Sep 22, 2020 | lotus823 News
EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one of NJBIZ’s Best 50 Women in Business for 2020. Each...
by lotus823 | Sep 16, 2020 | Case Study Spotlight
A tactical public relations strategy provides brands with meaningful exposure in the target markets that matter most. Check out how we helped Bamboozle, an eco-friendly housewares brand, receive more than 3.5 billion media impressions and 103 pieces of coverage in...
by lotus823 | Aug 3, 2020 | lotus823 News
Integrated Marketing Agency Celebrates 10 Years in Business EATONTOWN, N.J. – August 3, 2020 – lotus823 is proud to celebrate its 10th anniversary in business as an award-winning, integrated marketing communications agency. Like many entrepreneurial companies,...
