PR 101: Tricks of the Trade You Don’t Learn in School

PR 101: Tricks of the Trade You Don’t Learn in School

I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught in college. Sure, I mastered AP style and press releases in school, but most of the tactical components of public...
PR Tips: Getting Through the Lull of Summer

PR Tips: Getting Through the Lull of Summer

Warm summer breezes. The smell of the ocean. Lazy summer days down the shore. For those in public relations, “lazy days” are hard to come by. But, for consumer brands and media, the mid-summer months are often the slowest. So, how to enjoy the flow while keeping...
Editorial Calendar Strategy Advice for Public Relations Professionals

Editorial Calendar Strategy Advice for Public Relations Professionals

As a new public relations professional, I would like to share with you one of the basic New Year’s preparation strategies that I have recently learned at our integrated marketing agency. Preparing an editorial calendar strategy is essential to your client’s success,...
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